Marketing - Management.
概要
| 作品: | 114 作品在 50 項出版品 50 種語言 | |
|---|---|---|
書目資訊
Boundary spanning elements and the marketing function in organizations = concepts and empirical studies /
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Essential tools for operations management : = tools, models and approaches for managers and consultants /
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Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
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Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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Marketing strategies : = a contemporary approach. /: Ashok Ranchhod and Calin Gurau.
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The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
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The executor of integrated marketing communications strategy = marcom manager's working model /
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Boundary-spanning marketing organization = a theory and insights from 31 organization theories /
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Advanced social media marketing = how to lead, launch, and manage a successful social media program /
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The ultimate guide to strategic marketing : = real world methods for developing successful, long-term marketing plans /
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Retail marketing and sales performance = a definitive guide to optimizing service quality and sales effectiveness /
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Targeting using augmented data in database marketing = decision factors for evaluating external sources /
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Re-modeling the brand purchase funnel = conceptualization and empirical application /
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Product development for distant target groups = an experimental study for the silver market /
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Marketing management for non-marketing managers : = improving returns on marketing investments /
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Customer-centric marketing = build relationships, create advocates, and influence your customers /
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The marketing pathfinder = key concepts and cases for marketing strategy and decision making /
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Marketing in the participation age = a guide to motivating people to join, share, take part, connect, and engage /
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The experience logic as a new perspective for marketing management = from theory to practical applications in different sectors /
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Participation marketing : = unleashing employees to participate and become brand storytellers /
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Toolbox for marketing and management = creative concepts, forecasting methods, and analytical instruments /
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The Dentsu Way = Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency /
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Practical deep reinforcement learning with Python = concise implementation of algorithms, simplified maths, and effective use of TensorFlow and PyTorch /
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Entrepreneurial marketing : = beyond professionalism to creativity, leadership, and sustainability /
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The ultimate small business marketing toolkit = all the tips, forms, and strategies you'll ever need /
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The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
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Marketing information products and services = a primer for librarians and information professionals /
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