Marketing - Management.
Overview
| Works: | 114 works in 50 publications in 50 languages | |
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Titles
Global perspectives on the strategic role of marketing information systems
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Boundary spanning elements and the marketing function in organizations = concepts and empirical studies /
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Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
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Essential tools for operations management : = tools, models and approaches for managers and consultants /
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Marketing strategy : = the difference between marketing and markets /
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Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
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Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
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Internal marketing = tools and concepts for customer-focused management /
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Marketing channel management = people, products, programs, and markets /
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Profitable marketing communications = a guide to marketing return on investment /
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Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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The marketing-sales-finance triangle = an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
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Creating a successful marketing strategy for your small new business
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Marketing strategies : = a contemporary approach. /: Ashok Ranchhod and Calin Gurau.
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Value capture in disintegrated value chains = the hierarchy strategy /
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The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
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The executor of integrated marketing communications strategy = marcom manager's working model /
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Changing the channel : = 12 easy ways to make millions for your business /
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Boundary-spanning marketing organization = a theory and insights from 31 organization theories /
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Advanced social media marketing = how to lead, launch, and manage a successful social media program /
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Business-to-business marketing management = strategies, cases, and solutions /
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The ultimate guide to strategic marketing : = real world methods for developing successful, long-term marketing plans /
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Hit brands : = how music builds value for the world's smartest brands /
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Retail marketing and sales performance = a definitive guide to optimizing service quality and sales effectiveness /
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Big data marketing : = engage your customers more effectively and drive value /
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Maximizing commerce and marketing strategies through micro-blogging /
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Sustainable operations management = advances in strategy and methodology /
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Business to business marketing management = a global perspective /
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Targeting using augmented data in database marketing = decision factors for evaluating external sources /
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Marketing plans : = how to prepare them, how to profit from them /
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Re-modeling the brand purchase funnel = conceptualization and empirical application /
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Product development for distant target groups = an experimental study for the silver market /
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Business to business marketing management : = a global perspective /
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Marketing management for non-marketing managers : = improving returns on marketing investments /
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Customer-centric marketing = build relationships, create advocates, and influence your customers /
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Retail Marketing and Branding = a definitive guide to maximizing ROI /
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The marketing pathfinder = key concepts and cases for marketing strategy and decision making /
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Marketing in the participation age = a guide to motivating people to join, share, take part, connect, and engage /
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The experience logic as a new perspective for marketing management = from theory to practical applications in different sectors /
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Participation marketing : = unleashing employees to participate and become brand storytellers /
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Toolbox for marketing and management = creative concepts, forecasting methods, and analytical instruments /
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The Dentsu Way = Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency /
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Corporate brand design : = developing and managing brand identity /
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Cultural mediations of brands = unadvertization and quest for authority /
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Practical deep reinforcement learning with Python = concise implementation of algorithms, simplified maths, and effective use of TensorFlow and PyTorch /
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Entrepreneurial marketing : = beyond professionalism to creativity, leadership, and sustainability /
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The ultimate small business marketing toolkit = all the tips, forms, and strategies you'll ever need /
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The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
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The profit impact of marketing strategy project : = retrospect and prospects /
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Profitable marketing communications = a guide to marketing return on investment /
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Marketing accountability = how to measure marketing effectiveness /
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Marketing information products and services = a primer for librarians and information professionals /
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Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
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