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The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The four pillars of profit-driven marketing :/ Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
其他題名:	how to maximize creativity, accountability, and ROI /
作者:	Moeller, Leslie H.,
其他作者:	Landry, Edward C.,
出版者:	New York :McGraw-Hill, : c2009.,
面頁冊數:	vii, 232 p. :ill. ; : 24 cm.;
標題:	Rate of return. -
ISBN:	0071615059 (hbk.) :

The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
Moeller, Leslie H.,1961-

The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI /Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York :McGraw-Hill,c2009. - vii, 232 p. :ill. ;24 cm.

Includes bibliographical references (p. 214-219) and index.

ISBN: 0071615059 (hbk.) :NT833Subjects--Topical Terms:

633089
Rate of return.

LC Class. No.: HF5415.13 / .M59 2009

Dewey Class. No.: 658.8 / M688

The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
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