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Malcolm McDonald on marketing planni...

ProQuest (Firm)

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Malcolm McDonald on marketing planning/ Malcolm McDonald.
其他題名:	understanding marketing plans and strategy /
作者:	McDonald, Malcolm.
出版者:	London ;Kogan Page, : 2008.,
面頁冊數:	x, 197 p. :ill. :
標題:	Marketing - Management. -
電子資源:	Click to View

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
McDonald, Malcolm.

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /[electronic resource] :Malcolm McDonald. - London ;Kogan Page,2008. - x, 197 p. :ill.

Includes bibliographical references (p. 192) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

568118
Marketing
--Management.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.13 / .M33 2008

Dewey Class. No.: 658.8/02

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
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