McDonald, Malcolm.

Overview

Works:	1 works in 7 publications in 2 languages

Titles

Key account management = the definitive guide / by: Woodburn, Diana.; McDonald, Malcolm. (Language materials, printed)

Malcolm McDonald on marketing planning = understanding marketing plans and strategy / by: McDonald, Malcolm.; ProQuest (Firm) (Language materials, printed)

Marketing Due Diligence. by: McDonald, Malcolm.; Ward, Keith.; Smith, Brian. (Language materials, printed)

Web開發者一定要懂的駭客攻防術 = 告訴您駭客的手法, 同時告訴您如何進行防禦 / by: 麥克唐納 ((McDonald, Malcolm).); 凌網科技股份有限公司; 江湖海.; McDonald, Malcolm. (Language materials, printed)

Marketing accountability = how to measure marketing effectiveness / by: Mouncey, Peter.; McDonald, Malcolm.; ProQuest (Firm) (Language materials, printed)

Marketing plans for service businesses = a complete guide / by: Payne, Adrian.; ProQuest (Firm); McDonald, Malcolm. (Language materials, printed)

Market segmentation = how to do it and how to profit from it / by: McDonald, Malcolm.; Dunbar, Ian, (1951-) (Language materials, printed)

Malcolm McDonald on marketing planning = understanding marketing plans and strategy / by: McDonald, Malcolm.; MyiLibrary. (Language materials, printed)

Marketing and finance = creating shareholder value / by: Smith, Brian D. (1961-); Ward, Keith, (1949-); McDonald, Malcolm. (Language materials, printed)

Marketing plans for services = a complete guide / by: McDonald, Malcolm.; Frow, Pennie.; Payne, Adrian. (Language materials, printed)

Subjects