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Marketing plans for services = a com...
~
McDonald, Malcolm.
Marketing plans for services = a complete guide /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing plans for services/ Malcolm McDonald, Pennie Frow and Adrian Payne.
Reminder of title:
a complete guide /
Author:
McDonald, Malcolm.
other author:
Payne, Adrian.
Published:
Chichester, West Sussex ;John Wiley and Sons, : 2011.,
Description:
1 online resource (xv, 495 p.) :ill. :
Subject:
Service industries - Marketing. -
Online resource:
http://onlinelibrary.wiley.com/book/10.1002/9781119207306
ISBN:
9781119207306 (electronic bk.)
Marketing plans for services = a complete guide /
McDonald, Malcolm.
Marketing plans for services
a complete guide /[electronic resource] :Malcolm McDonald, Pennie Frow and Adrian Payne. - 3rd ed. - Chichester, West Sussex ;John Wiley and Sons,2011. - 1 online resource (xv, 495 p.) :ill.
Includes bibliographical references and index.
ISBN: 9781119207306 (electronic bk.)Subjects--Topical Terms:
633414
Service industries
--Marketing.
LC Class. No.: HD9980.5 / .M388 2011eb
Dewey Class. No.: 658.8/02
Marketing plans for services = a complete guide /
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http://onlinelibrary.wiley.com/book/10.1002/9781119207306
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