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Marketing plans = how to prepare the...
~
McDonald, Malcolm.
Marketing plans = how to prepare them, how to use them /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing plans/ Malcolm McDonald, Hugh Wilson.
其他題名:
how to prepare them, how to use them /
作者:
McDonald, Malcolm.
其他作者:
Wilson, Hugh,
出版者:
Chichester, West Sussex :John Wiley and Sons, : 2011.,
面頁冊數:
1 online resource (xvi, 573 p.) :ill. (some col.) :
標題:
Marketing - Management. -
電子資源:
http://onlinelibrary.wiley.com/book/10.1002/9781119205876
ISBN:
9781119205876 (electronic bk.)
Marketing plans = how to prepare them, how to use them /
McDonald, Malcolm.
Marketing plans
how to prepare them, how to use them /[electronic resource] :Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex :John Wiley and Sons,2011. - 1 online resource (xvi, 573 p.) :ill. (some col.)
Includes bibliographical references and index.
ISBN: 9781119205876 (electronic bk.)
LCCN: 2010050393Subjects--Topical Terms:
568118
Marketing
--Management.
LC Class. No.: HF5415.13 / .M255 2011
Dewey Class. No.: 658.8/02
Marketing plans = how to prepare them, how to use them /
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http://onlinelibrary.wiley.com/book/10.1002/9781119205876
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