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Marketing planning for services /

Payne, Adrian.

Marketing planning for services /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing planning for services // Malcolm McDonald and Adrian Payne.
作者:	McDonald, Malcolm.
其他作者:	Payne, Adrian.
出版者:	London :Routledge, : 2016.,
面頁冊數:	x, 364 p. :ill. ; : 24 cm.;
附註:	Includes index.
標題:	Service industries - Planning. -
ISBN:	9780750630221 (pbk.)

Marketing planning for services /
McDonald, Malcolm.

Marketing planning for services /Malcolm McDonald and Adrian Payne. - London :Routledge,2016. - x, 364 p. :ill. ;24 cm. - The marketing series. Professional development. - Marketing series (London, England).Professional development..

Includes index.

This text offers advice on creating successful marketing plans, and each chapter has examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of services and relationship marketing.

ISBN: 9780750630221 (pbk.)

LCCN: 96122659

Nat. Bib. No.: GB9608152bnbSubjects--Topical Terms:

966129
Service industries
--Planning.

LC Class. No.: HD9980.5 / .M388 2016

Dewey Class. No.: 658.8/02

Marketing planning for services /
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490 1 $a The marketing series. Professional development
500 $a Includes index.
500 $a Originally published: Oxford, OX : Butterworth-Heinemann, 1996.
520 $a This text offers advice on creating successful marketing plans, and each chapter has examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of services and relationship marketing.
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650 0 $a Service industries $x Marketing. $3 633414
700 1 $a Payne, Adrian. $3 1129778
830 0 $a Marketing series (London, England). $p Professional development. $3 1129779