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The profit impact of marketing strategy project : = retrospect and prospects /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The profit impact of marketing strategy project :/ edited by Paul W. Farris and Michael J. Moore.
Reminder of title:	retrospect and prospects /
other author:	Farris, Paul,
Description:	1 online resource (xvii, 307 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject:	Marketing - Management. -
Online resource:	https://doi.org/10.1017/CBO9780511488726
ISBN:	9780511488726 (ebook)

The profit impact of marketing strategy project : = retrospect and prospects /
The profit impact of marketing strategy project :retrospect and prospects /edited by Paul W. Farris and Michael J. Moore. - 1 online resource (xvii, 307 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Foreword /Paul Farris and Michael Moore --

This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

ISBN: 9780511488726 (ebook)Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .P76 2004

Dewey Class. No.: 658.8/02

The profit impact of marketing strategy project : = retrospect and prospects /
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505 0 0 $t Foreword / $r Paul Farris and Michael Moore -- $t PIMS: project vision, achievements and scope of the data / $r Paul Farris with John U. Farley -- $t Putting PIMS into perspective: enduring contributions to strategic questions / $r George Day -- $t PIMS and COMPUSTAT data: different horses for the same courses? / $r D. Eric Boyd, Paul Farris, and Lutz Hildebrandt -- $t Order of market entry: empirical results from the PIMS data and future research topics / $r William Robinson and Mark Parry -- $t Marketing costs and prices / $r David Reibstein, D. Eric Boyd, and Paul Farris -- $t Does innovativeness enhance new product success?: insights from a meta-analysis of the evidence / $r David M. Szymanski, Michael Kroff, and Lisa C. Troy -- $t Model by Phillips, Chang, and Buzzell revisited: the effects of unobservable variables / $r Lutz Hildebrandt and Dirk Temme -- $t Causation and components in market share-performance models: the role of identities / $r Kusum Ailawadi and Paul Farris -- $t Cargo cult econometrics: specification testing in simultaneous equations marketing models / $r Michael Moore, Ruskin Morgan, and Judith Roberts -- $t PIMS and the market share effect: biased evidence versus fuzzy evidence / $r Marcus Christen and Hubert Gatignon -- $t PIMS in the new millennium: How PIMS might be different tomorrow / $r Paul Farris and Michael Moore.
520 $a This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.
650 0 $a Marketing $x Management. $3 568118
650 0 $a Strategic planning. $3 556511
700 1 $a Farris, Paul, $e editor. $3 1443924
700 1 $a Moore, Michael J., $d 1953- $e editor. $3 1443925
700 1 $a Buzzell, Robert D. $q (Robert Dow), $d 1933- $e editor. $3 1443926
776 0 8 $i Print version: $z 9780521840538
856 4 0 $u https://doi.org/10.1017/CBO9780511488726