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Boundary-spanning marketing organiza...

Hult, G. Tomas M.

Boundary-spanning marketing organization = a theory and insights from 31 organization theories /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Boundary-spanning marketing organization/ by G. Tomas M. Hult.
Reminder of title:	a theory and insights from 31 organization theories /
Author:	Hult, G. Tomas M.
Published:	New York, NY :Springer, : 2011.,
Description:	viii, 78 p. :digital ; : 23 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Management. -
Online resource:	http://dx.doi.org/10.1007/978-1-4614-3819-9
ISBN:	9781461438199 (electronic bk.)

Boundary-spanning marketing organization = a theory and insights from 31 organization theories /
Hult, G. Tomas M.

Boundary-spanning marketing organizationa theory and insights from 31 organization theories /[electronic resource] :by G. Tomas M. Hult. - New York, NY :Springer,2011. - viii, 78 p. :digital ;23 cm. - SpringerBriefs in business,202191-5482 ;. - SpringerBriefs in business ;37..

ISBN: 9781461438199 (electronic bk.)Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .H85 2011

Dewey Class. No.: 658.8

Boundary-spanning marketing organization = a theory and insights from 31 organization theories /
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