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Corporate brand design : = developin...

Foroudi, Pantea, (1974-)

Corporate brand design : = developing and managing brand identity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate brand design :/ Mohammad Mahdi Foroudi and Pantea Foroudi.
其他題名:	developing and managing brand identity /
作者:	Foroudi, Mohammad Mahdi.
其他作者:	Foroudi, Pantea,
出版者:	London Routledge, : c2022.,
面頁冊數:	xii, 270 p. :ill. ; : 25 cm.;
標題:	Marketing - Management. -
ISBN:	9780367514990

Corporate brand design : = developing and managing brand identity /
Foroudi, Mohammad Mahdi.

Corporate brand design :developing and managing brand identity /Mohammad Mahdi Foroudi and Pantea Foroudi. - London Routledge,c2022. - xii, 270 p. :ill. ;25 cm.

Includes bibliographical references and index.

"Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications"--

ISBN: 9780367514990

LCCN: 2021020427Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.1255 / .F67 2022

Dewey Class. No.: 658.8/27

Corporate brand design : = developing and managing brand identity /
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520 # $a "Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications"-- $c Provided by publisher.
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