Branding (Marketing)

Advertising 2.0 = social media marketing in a web 2.0 world / by: (Language materials, printed)

The handbook of field marketing = a complete guide to understanding and outsourcing face-to-face direct marketing / by: (Language materials, printed)

Designing brand identity : = an essential guide for the entire branding team / by: (Language materials, printed)

Content strategy at work = real-world stories to strengthen every interactive project / by: (Language materials, printed)

Branding in a competitive marketplace / by: (Language materials, printed)

The experience effect : = engage your customers with a consistent and memorable brand experience / by: (Language materials, printed)

Brand management = research, theory and practice / by: (Language materials, printed)

Flagship marketing = concepts and places / by: (Language materials, printed)

Brand aesthetics by: (Language materials, printed)

Branding and sustainable competitive advantage = building virtual presence / by: (Language materials, printed)

International employer brand management = a multilevel analysis and segmentation of students' preferences / by: (Language materials, printed)

Branded spaces = experience enactments and entanglements / by: (Language materials, printed)

Retail internationalization in emerging countries = the positioning of global retail brands in China / by: (Language materials, printed)

Brand management : = research, theory and practice / by: (Language materials, printed)

The brand bubble : = the looming crisis in brand value and how to avoid it / by: (Language materials, printed)

The branding of MTV : = will internet kill the video star? / by: (Language materials, printed)

Connective branding : = building brand equity in a demanding world / by: (Language materials, printed)

Personality not included : = why companies lose their authenticity--and how great brands get it back / by: (Language materials, printed)

Countering brandjacking in the digital age = ... and other hidden risks to your brand / by: (Language materials, printed)

Branded component strategies = ingredient branding in B2B markets / by: (Language materials, printed)

Interdisciplinary approaches to product design, innovation, & branding in international marketing by: (Language materials, printed)

Integrated brand marketing and measuring returns by: (Language materials, printed)

Brand champions = how superheroes bring brands to life / by: (Language materials, printed)

Personal brands = manage your life with talent and turn it into a unique experience / by: (Language materials, printed)

Brand revolution = rethinking brand identity / by: (Language materials, printed)

Lifestyle brands = a guide to aspirational marketing / by: (Language materials, printed)

Brand Breakout = How Emerging Market Brands Will Go Global. by: (Language materials, printed)

Tribal marketing, tribal branding = brand co-creation and the future of marketing / by: (Language materials, printed)

Marketing in context : = setting the scene / by: (Language materials, printed)

Profitable customer engagement : = concept, metrics, and strategies / by: (Language materials, printed)

Follow me! : = creating a personal brand with Twitter / by: (Language materials, printed)

The digital crown = winning at content on the web / by: (Language materials, printed)

Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization / by: (Language materials, printed)

Brand romance : = using the power of high design to build a lifelong relationship with your audience / by: (Language materials, printed)

Branding the Nation = The Global Business of National Identity / by: (Language materials, printed)

Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format / by: (Language materials, printed)

User-generated content and its impact on branding = how users and communities create and manage brands in social media / by: (Language materials, printed)

Fashion branding and consumer behaviors = scientific models / by: (Language materials, printed)

Cases on branding strategies and product development : = successes and pitfalls / by: (Language materials, printed)

Engaging consumers through branded entertainment and convergent media / by: (Language materials, printed)

Food industry design, technology, and innovation by: (Language materials, printed)

Digital darwinism = branding and business models in jeopardy / by: (Language materials, printed)

Rethinking place branding = comprehensive brand development for cities and regions / by: (Language materials, printed)

Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance / by: (Language materials, printed)

Success in programming = how to gain recognition, power, and influence through personal branding / by: (Language materials, printed)

The community manager's playbook = how to build brand awareness and customer engagement / by: (Language materials, printed)

Consumer-brand relationships = theory and practice / by: (Language materials, printed)

Commercial nationalism = selling the nation and nationalizing the sell / by: (Language materials, printed)

Return of the hustle = the art of marketing with music / by: (Language materials, printed)

Managing TV brands with social media = an empirical analysis of television series brands / by: (Language materials, printed)

Fashion brand internationalization = opportunities and challenges / by: (Language materials, printed)

Advances in national brand and private label marketing = third International Conference, 2016 / by: (Language materials, printed)

Wise family business = family identity steering brand success / by: (Language materials, printed)

Building brand equity and consumer trust through radical transparency practices / by: (Language materials, printed)

Exploring the rise of fandom in contemporary consumer culture / by: (Language materials, printed)

Managing public relations and brand image through social media by: (Language materials, printed)

Branding for the public sector : = creating, building and managing brands people will value / by: (Language materials, printed)

Winning in service markets = success through people, technology and strategy / by: (Language materials, printed)

Identity-based brand management = fundamentals, strategy, implementation, controlling / by: (Language materials, printed)

Re-modeling the brand purchase funnel = conceptualization and empirical application / by: (Language materials, printed)

Analyzing attachment and consumers' emotions = emerging research and opportunities / by: (Language materials, printed)

Building brand identity in the age of social media = emerging research and opportunities / by: (Language materials, printed)

Holistic approaches to brand culture and communication across industries by: (Language materials, printed)

Exploring the rise of fandom in contemporary consumer culture by: (Language materials, printed)

Building brand equity and consumer trust through radical transparency practices by: (Language materials, printed)

Advanced fashion technology and operations management by: (Language materials, printed)

Strategic uses of social media for improved customer retention by: (Language materials, printed)

Employer brand management = practical lessons from the world's leading employers / by: (Language materials, printed)

Grow the core = how to focus on your core business for brand success / by: (Language materials, printed)

Origination = the geographies of brands and branding / by: (Language materials, printed)

Retail Marketing and Branding = a definitive guide to maximizing ROI / by: (Language materials, printed)

The road to luxury = the evolution, markets and strategies of luxury brand management / by: (Language materials, printed)

X = the experience when business meets design / by: (Language materials, printed)

Energy branding = harnessing consumer power / by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 / by: (Language materials, printed)

Personal brand creation in the digital age = theory, research and practice / by: (Language materials, printed)

Emotional banking = fixing culture, leveraging FinTech, and transforming retail banks into brands / by: (Language materials, printed)

Brand platform in the professional sport industry = sustaining growth through innovation / by: (Language materials, printed)

Marketing food brands = private label versus manufacturer brands in the consumer goods industry / by: (Language materials, printed)

Advances in national brand and private label marketing = Fifth International Conference, 2018 / by: (Language materials, printed)

Building brand experiences : = a practical guide to retaining brand relevance / by: (Language materials, printed)

Participation marketing : = unleashing employees to participate and become brand storytellers / by: (Language materials, printed)

Advances in national brand and private label marketing = Sixth International Conference, 2019 / by: (Language materials, printed)

Star power = the impact of branded celebrity / by: (Language materials, printed)

Branding with powerful stories = the villains, victims, and heroes model / by: (Language materials, printed)

Global brand strategy = world-wise marketing in the age of branding / by: (Language materials, printed)

Advances in corporate branding by: (Language materials, printed)

Brand fans = lessons from the world's greatest sporting brands / by: (Language materials, printed)

Authenticity = building a brand in an insincere age / by: (Language materials, printed)

Project management in product development = leadership skills and management techniques to deliver great products / by: (Language materials, printed)

Destination management and marketing = breakthroughs in research and practice / by: (Language materials, printed)

Brand storytelling : = put customers at the heart of your brand story / by: (Language materials, printed)

Building brand experiences : = a practical guide to retaining brand relevance / by: (Language materials, printed)

Brand management in a co-creation perspective : = communication as constitutive of brands / by: (Language materials, printed)

Brand metrics : = measuring brand efficacy along the customer journey / by: (Language materials, printed)

Creating brand cool : = brand distinction in the online marketplace / by: (Language materials, printed)

Corporate brand design : = developing and managing brand identity / by: (Language materials, printed)

Brand management = research, theory and practice / by: (Language materials, printed)

Financial information and brand value = reflections, challenges and limitations / by: (Language materials, printed)

Experiential marketing : = integrated theory & strategic application / by: (Language materials, printed)

Future-ready retail : = how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets / by: (Language materials, printed)

Commodity branding = a qualitative research approach to understanding modern energy brands / by: (Language materials, printed)

Purposeful brands : = how purpose and sustainability drive brand value and positive change / by: (Language materials, printed)

Communication design and branding = a multidisciplinary approach / by: (Language materials, printed)

Transmedia brand storytelling = immersive experiences from theory to practice / by: (Language materials, printed)

Academic brands : = distinction in global higher education / by: (Language materials, printed)

Advances in advertising research XIV = harder, better, faster, stronger : advertising and communication between immediacy and sustainability / by: (Language materials, printed)

World famous = how to give your business a kick-ass brand identity / by: (Language materials, printed)

The handbook of field marketing = a complete guide to understanding and outsourcing face-to-face direct marketing / by: (Language materials, printed)

Experiential marketing = a practical guide to interactive brand experiences / by: (Language materials, printed)

Destination branding = creating the unique destination proposition / by: (Language materials, printed)

Brand failures = the truth about the 100 biggest branding mistakes of all time / by: (Language materials, printed)

The brand glossary by: (Language materials, printed)

Brand management for international hotels by: (Language materials, printed)

Brand, organizational identity and reputation in SMEs = an overview / by: (Language materials, printed)

Brand risk = adding risk literacy to brand management / by: (Language materials, printed)

Brands = meaning and value in media culture / by: (Language materials, printed)

Brands and branding by: (Language materials, printed)

From marking products to marketing brands = a legal perspective on the history of brand marketing / by: (Language materials, printed)

Advances in national brand and private label marketing = 11th International Conference, Oxford, UK, 2024 / by: (Language materials, printed)