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Brand risk = adding risk literacy to...
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MyiLibrary.
Brand risk = adding risk literacy to brand management /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Brand risk/ David Abrahams.
Reminder of title:
adding risk literacy to brand management /
Author:
Abrahams, David,
Published:
Aldershot, Hampshire, England ;Gower, : c2008.,
Description:
x, 212 p. :ill. ; : 26 cm.;
Notes:
Title from e-book title screen (viewed June 16, 2008).
Subject:
Marketing - Risk management. -
Online resource:
Connect to MyiLibrary resource
ISBN:
9786611189723
Brand risk = adding risk literacy to brand management /
Abrahams, David,1953-
Brand risk
adding risk literacy to brand management /[electronic resource] :David Abrahams. - Aldershot, Hampshire, England ;Gower,c2008. - x, 212 p. :ill. ;26 cm.
Title from e-book title screen (viewed June 16, 2008).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2008
Available via World Wide Web.
ISBN: 9786611189723
LCCN: 2007041403Subjects--Topical Terms:
659373
Marketing
--Risk management.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.1255 / .A27 2008eb
Dewey Class. No.: 658.8/27
Brand risk = adding risk literacy to brand management /
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adding risk literacy to brand management /
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c2008.
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ill. ;
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26 cm.
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Title from e-book title screen (viewed June 16, 2008).
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Includes bibliographical references and index.
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2008
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http://www.myilibrary.com?id=118972
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