國立虎尾科技大學 |

Personal brand creation in the digital age = theory, research and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Personal brand creation in the digital age/ by Mateusz Grzesiak.
其他題名:	theory, research and practice /
作者:	Grzesiak, Mateusz.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xvi, 185 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Branding (Marketing) -
電子資源:	http://dx.doi.org/10.1007/978-3-319-69697-3
ISBN:	9783319696973

Personal brand creation in the digital age = theory, research and practice /
Grzesiak, Mateusz.

Personal brand creation in the digital agetheory, research and practice /[electronic resource] :by Mateusz Grzesiak. - Cham :Springer International Publishing :2018. - xvi, 185 p. :ill., digital ;24 cm.

1. Introduction -- 2. Personal branding - Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice.

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

ISBN: 9783319696973

Standard No.: 10.1007/978-3-319-69697-3doiSubjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.1255 / .G794 2018

Dewey Class. No.: 658.827

Personal brand creation in the digital age = theory, research and practice /
LDR:02163nam a2200289 a 4500 001 924623
003 DE-He213
005 20180831144217.0
006 m d
007 cr nn 008maaau
008 190625s2018 gw s 0 eng d
020 $a 9783319696973 $q (electronic bk.)
020 $a 9783319696966 $q (paper)
024 7 $a 10.1007/978-3-319-69697-3 $2 doi
035 $a 978-3-319-69697-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1255 $b .G794 2018
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .G895 2018
100 1 $a Grzesiak, Mateusz. $3 1201776
245 1 0 $a Personal brand creation in the digital age $h [electronic resource] : $b theory, research and practice / $c by Mateusz Grzesiak.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2018.
300 $a xvi, 185 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction -- 2. Personal branding - Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice.
520 $a Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
650 0 $a Branding (Marketing) $3 568096
650 0 $a Social media $x Economic aspects. $3 804875
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Branding. $3 1141082
650 2 4 $a Online Marketing/Social Media. $3 1104609
650 2 4 $a Corporate Communication/Public Relations. $3 1102112
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Media Management. $3 669579
650 2 4 $a Innovation/Technology Management. $3 786196
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-69697-3
950 $a Business and Management (Springer-41169)