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Advances in national brand and priva...
~
Chernev, Alexander.
Advances in national brand and private label marketing = Fifth International Conference, 2018 /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advances in national brand and private label marketing/ edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev.
Reminder of title:
Fifth International Conference, 2018 /
other author:
Martinez-Lopez, Francisco J.
corporate name:
Workshop on the Preservation of Stability under Discretization
Published:
Cham :Springer International Publishing : : 2018.,
Description:
xiii, 176 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Branding (Marketing) -
Online resource:
http://dx.doi.org/10.1007/978-3-319-92084-9
ISBN:
9783319920849
Advances in national brand and private label marketing = Fifth International Conference, 2018 /
Advances in national brand and private label marketing
Fifth International Conference, 2018 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev. - Cham :Springer International Publishing :2018. - xiii, 176 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..
Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.
ISBN: 9783319920849
Standard No.: 10.1007/978-3-319-92084-9doiSubjects--Topical Terms:
568096
Branding (Marketing)
LC Class. No.: HF5415.1255 / .I58 2018
Dewey Class. No.: 658.827
Advances in national brand and private label marketing = Fifth International Conference, 2018 /
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edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev.
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Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.
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Business and Management (Springer-41169)
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