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Retail internationalization in emerg...

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Retail internationalization in emerging countries = the positioning of global retail brands in China /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Retail internationalization in emerging countries/ by Karin Pennemann.
其他題名:	the positioning of global retail brands in China /
作者:	Pennemann, Karin.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2013.,
面頁冊數:	xix, 179 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Branding (Marketing) -
電子資源:	http://dx.doi.org/10.1007/978-3-8349-4492-4
ISBN:	9783834944924 (electronic bk.)

Retail internationalization in emerging countries = the positioning of global retail brands in China /
Pennemann, Karin.

Retail internationalization in emerging countriesthe positioning of global retail brands in China /[electronic resource] :by Karin Pennemann. - Wiesbaden :Springer Fachmedien Wiesbaden :2013. - xix, 179 p. :ill., digital ;24 cm. - Reihe Handel und Internationales Marketing / Series retailing and international marketing. - Reihe Handel und Internationales Marketing / Series retailing and international marketing..

ISBN: 9783834944924 (electronic bk.)Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.1255 / .P46 2013

Dewey Class. No.: 658.827

Retail internationalization in emerging countries = the positioning of global retail brands in China /
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