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Personality not included : = why com...

Bhargava, Rohit.

Personality not included : = why companies lose their authenticity--and how great brands get it back /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Personality not included :/ Rohit Bhargava.
其他題名:	why companies lose their authenticity--and how great brands get it back /
作者:	Bhargava, Rohit.
出版者:	New York :McGraw-Hill, : c2008.,
面頁冊數:	xiv, 300 p. :ill. ; : 22 cm.;
標題:	Branding (Marketing) -
電子資源:	http://www.loc.gov/catdir/toc/ecip0812/2008008582.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
ISBN:	9780071545211 :

Personality not included : = why companies lose their authenticity--and how great brands get it back /
Bhargava, Rohit.

Personality not included :why companies lose their authenticity--and how great brands get it back /Rohit Bhargava. - New York :McGraw-Hill,c2008. - xiv, 300 p. :ill. ;22 cm.

Includes bibliographical references and index.

ISBN: 9780071545211 :NT756

LCCN: 2008008582Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.1255 / .B47 2008

Dewey Class. No.: 658.8/27

Personality not included : = why companies lose their authenticity--and how great brands get it back /
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