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Winning in service markets = success...
~
Wirtz, Jochen.
Winning in service markets = success through people, technology and strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Winning in service markets/ Jochen Wirtz.
其他題名:
success through people, technology and strategy /
作者:
Wirtz, Jochen.
出版者:
Singapore ;World Scientific Publishing, : c2017.,
面頁冊數:
1 online resource (xvii, 684 p.) :ill. :
標題:
Service industries - Marketing. -
電子資源:
http://www.worldscientific.com/worldscibooks/10.1142/Y0002#t=toc
ISBN:
9781944659066 (electronic bk.)
Winning in service markets = success through people, technology and strategy /
Wirtz, Jochen.
Winning in service markets
success through people, technology and strategy /[electronic resource] :Jochen Wirtz. - 1st ed. - Singapore ;World Scientific Publishing,c2017. - 1 online resource (xvii, 684 p.) :ill.
Includes bibliographical references and index.
ISBN: 9781944659066 (electronic bk.)
LCCN: 2016007496Subjects--Topical Terms:
633414
Service industries
--Marketing.
LC Class. No.: HD9980.5 / .W546 2017
Dewey Class. No.: 658
Winning in service markets = success through people, technology and strategy /
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http://www.worldscientific.com/worldscibooks/10.1142/Y0002#t=toc
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