國立虎尾科技大學 |

登入

回首頁

Analyzing attachment and consumers' ...

Pedeliento, Giuseppe, (1984-)

Analyzing attachment and consumers' emotions = emerging research and opportunities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Analyzing attachment and consumers' emotions/ by Giuseppe Pedeliento.
其他題名:	emerging research and opportunities /
作者:	Pedeliento, Giuseppe,
出版者:	Hershey, Pennsylvania :IGI Global, : [2018],
面頁冊數:	1 online resource (xix, 308 p.)
標題:	Customer loyalty. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0
ISBN:	9781522549857 (ebook)

Analyzing attachment and consumers' emotions = emerging research and opportunities /
Pedeliento, Giuseppe,1984-

Analyzing attachment and consumers' emotionsemerging research and opportunities /[electronic resource] :by Giuseppe Pedeliento. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xix, 308 p.)

Includes bibliographical references and index.

Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.

Restricted to subscribers or individual electronic text purchasers.

"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--

ISBN: 9781522549857 (ebook)Subjects--Topical Terms:

793216
Customer loyalty.

LC Class. No.: HF5415.525 / .P433 2018e

Dewey Class. No.: 658.8/342

Analyzing attachment and consumers' emotions = emerging research and opportunities /
LDR:01602nam a2200277 a 4500 001 893554
003 IGIG
005 20181030092950.0
006 m o d
007 cr cn
008 181113s2018 pau fob 001 0 eng d
010 $z 2017033734
020 $a 9781522549857 (ebook)
020 $a 9781522549840 (hardcover)
035 $a (OCoLC)1018301022
035 $a 1071025241
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.525 $b .P433 2018e
082 0 4 $a 658.8/342 $2 23
100 1 $a Pedeliento, Giuseppe, $d 1984- $e author. $3 1155784
245 1 0 $a Analyzing attachment and consumers' emotions $h [electronic resource] : $b emerging research and opportunities / $c by Giuseppe Pedeliento.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xix, 308 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- $c Provided by publisher.
650 0 $a Customer loyalty. $3 793216
650 0 $a Branding (Marketing) $3 568096
650 0 $a Customer relations. $3 560399
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0

筆 0 讀者評論

多媒體

評論

新增評論分享你的心得

Export

取書館別