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Gimme! : = the human nature of succe...

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Hallward, John, (1961-)

Gimme! : = the human nature of successful marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Gimme! :/ John Hallward.
其他題名:	the human nature of successful marketing /
其他題名:	Human nature of successful marketing
作者:	Hallward, John,
出版者:	Hoboken, N.J. :John Wiley & Sons, : c2007.,
面頁冊數:	xx, 216 p. :ill. ; : 24 cm.;
標題:	Human behavior. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0617/2006023189.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0741/2006023189-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0741/2006023189-d.html
ISBN:	047010029X

Gimme! : = the human nature of successful marketing /
Hallward, John,1961-

Gimme! :the human nature of successful marketing /Human nature of successful marketingJohn Hallward. - Hoboken, N.J. :John Wiley & Sons,c2007. - xx, 216 p. :ill. ;24 cm.

Includes bibliographical references (p. 209-210) and index.

ISBN: 047010029X

LCCN: 2006023189Subjects--Topical Terms:

556150
Human behavior.

LC Class. No.: HF6161.B4 / H35 2007

Dewey Class. No.: 658.8

Gimme! : = the human nature of successful marketing /
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245 1 0 $a Gimme! : $b the human nature of successful marketing / $c John Hallward.
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650 0 $a Branding (Marketing) $3 568096
650 0 $a Advertising $x Brand name products. $3 656135
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0617/2006023189.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0741/2006023189-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0741/2006023189-d.html

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