國立虎尾科技大學 |

Managing public relations and brand image through social media

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managing public relations and brand image through social media/ Anurag Singh and Punita Duhan, editor.
other author:	Singh, Anurag,
Published:	Hershey, Pennsylvania :IGI Global, : [2016],
Description:	1 online resource (353 p.) :ill. :
Subject:	Public relations. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0332-3
ISBN:	9781522503330 (ebk.)

Managing public relations and brand image through social media
Managing public relations and brand image through social media[electronic resource] /Anurag Singh and Punita Duhan, editor. - Hershey, Pennsylvania :IGI Global,[2016] - 1 online resource (353 p.) :ill.

Includes bibliographical references and index.

How public relations practitioners perceive social media platforms?: a media richness perspective / Ana Isabel Gonzalez Michel, Thomas E. Ruggiero, Kenneth C. C. Yang -- Managing negative publicity on social media: getting back on track / Himadri Barman -- Managing corporate reputation through social media / Asha Kaul, Avani Desai -- Concept and importance of online reputation management / Vinod Kumar Singh, Naman Sharma -- Role of social media in brand promotion: an international marketing perspective / Kijpokin Kasemsap -- Country brand management: assessing the role of social media in creating the image of Marca Espana (Spain Brand) / Neus Soler-Labajos, Ana Isabel Jimenez-Zarco -- Role of consumer engagement and swarm intelligence in management of a brand at social media / Rajshree Singh -- Social CRM: the role of social media in managing customer relations / Neus Soler-Labajos, Ana Isabel Jimenez-Zarco -- Company-customer interaction via social media: contributions to the marketing mix / Manel Hamouda -- Virtual atmosphere, emotions, attitudes and real use: when "love is in the air" in a virtual community / Antonio C. Moreira, Mariana Mira Ferreira, Pedro Macedo -- Antecedents and consequences of adopting social networking technologies for knowledge sharing in small firms / Pedro Soto-Acosta, Simona Popa -- We need to look cute! but is it really effective?: the adoption of culture in Twitter by a Japanese CVS / Caroline S.L. Tan --

Restricted to subscribers or individual electronic text purchasers.

"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization's visibility and reputation"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781522503330 (ebk.)Subjects--Topical Terms:

557567
Public relations.
Subjects--Index Terms:

Brand image

LC Class. No.: HD59 / .M246 2016e

Dewey Class. No.: 659.20285/4678

Managing public relations and brand image through social media
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245 0 0 $a Managing public relations and brand image through social media $h [electronic resource] / $c Anurag Singh and Punita Duhan, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2016]
300 $a 1 online resource (353 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a How public relations practitioners perceive social media platforms?: a media richness perspective / Ana Isabel Gonzalez Michel, Thomas E. Ruggiero, Kenneth C. C. Yang -- Managing negative publicity on social media: getting back on track / Himadri Barman -- Managing corporate reputation through social media / Asha Kaul, Avani Desai -- Concept and importance of online reputation management / Vinod Kumar Singh, Naman Sharma -- Role of social media in brand promotion: an international marketing perspective / Kijpokin Kasemsap -- Country brand management: assessing the role of social media in creating the image of Marca Espana (Spain Brand) / Neus Soler-Labajos, Ana Isabel Jimenez-Zarco -- Role of consumer engagement and swarm intelligence in management of a brand at social media / Rajshree Singh -- Social CRM: the role of social media in managing customer relations / Neus Soler-Labajos, Ana Isabel Jimenez-Zarco -- Company-customer interaction via social media: contributions to the marketing mix / Manel Hamouda -- Virtual atmosphere, emotions, attitudes and real use: when "love is in the air" in a virtual community / Antonio C. Moreira, Mariana Mira Ferreira, Pedro Macedo -- Antecedents and consequences of adopting social networking technologies for knowledge sharing in small firms / Pedro Soto-Acosta, Simona Popa -- We need to look cute! but is it really effective?: the adoption of culture in Twitter by a Japanese CVS / Caroline S.L. Tan --
505 8 $a Social media and business: in search of missing links / Saurabh Gupta, Anurag Singh, Punita Duhan -- eWOM marketing in hospitality industry / Saurabh Kumar Dixit -- Interplay of attitude, satisfaction and purchase intentions: a study of Indian youth in online shopping / Rajeev Kumar Malik, Priyanka, Sujit Kumar Dubey.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization's visibility and reputation"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 05/20/2016).
650 0 $a Public relations. $3 557567
650 0 $a Branding (Marketing) $3 568096
650 0 $a Social media. $3 780265
653 $a Brand image
653 $a Brand management
653 $a Corporate reputation
653 $a Customer engagement
653 $a Customer relationship management
653 $a Negative publicity management
653 $a Swarm intelligence
700 1 $a Singh, Anurag, $d 1974- $e editor. $3 1132765
700 1 $a Duhan, Punita, $d 1973- $e editor. $3 1132766
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0332-3