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Storytelling = Branding in Practice /
~
Fog, Klaus.
Storytelling = Branding in Practice /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Storytelling/ by Klaus Fog, Christian Budtz, Baris Yakaboylu.
Reminder of title:
Branding in Practice /
Author:
Fog, Klaus.
other author:
Yakaboylu, Baris.
Published:
Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2005.,
Description:
238 p. :ill., digital ; : 24 cm.;
Contained By:
Springer e-books
Subject:
Marketing. -
Online resource:
http://dx.doi.org/10.1007/b138635
ISBN:
9783540271161 (electronic bk.)
Storytelling = Branding in Practice /
Fog, Klaus.
Storytelling
Branding in Practice /[electronic resource] :by Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2005. - 238 p. :ill., digital ;24 cm.
ISBN: 9783540271161 (electronic bk.)Subjects--Topical Terms:
557931
Marketing.
LC Class. No.: HD69.B7 / F6413 2005
Dewey Class. No.: 658.827
Storytelling = Branding in Practice /
LDR
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Springer
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9783540271161 (electronic bk.)
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9783540235019 (paper)
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978-3-540-23501-9
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HD69.B7
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658.827
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Fog, Klaus.
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Storytelling
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[electronic resource] :
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Branding in Practice /
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by Klaus Fog, Christian Budtz, Baris Yakaboylu.
260
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Berlin, Heidelberg :
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2005.
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Springer-Verlag Berlin Heidelberg,
300
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238 p. :
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ill., digital ;
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24 cm.
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Marketing.
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557931
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Management.
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Economics/Management Science.
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Product management.
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Branding (Marketing)
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Yakaboylu, Baris.
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Budtz, Christian.
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SpringerLink (Online service)
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Springer e-books
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http://dx.doi.org/10.1007/b138635
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Business and Economics (Springer-11643; ZDB-2-SBE)
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