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Branded component strategies = ingre...
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SpringerLink (Online service)
Branded component strategies = ingredient branding in B2B markets /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Branded component strategies/ by Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
Reminder of title:
ingredient branding in B2B markets /
Author:
Worm, Stefan.
Published:
Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, : 2012.,
Description:
xx, 224 p. :digital ; : 21 cm.;
Contained By:
Springer eBooks
Subject:
Branding (Marketing) -
Online resource:
http://dx.doi.org/10.1007/978-3-8349-6453-3
ISBN:
9783834964533 (electronic bk.)
Branded component strategies = ingredient branding in B2B markets /
Worm, Stefan.
Branded component strategies
ingredient branding in B2B markets /[electronic resource] :by Stefan Worm ; with a foreword by Friedhelm W. Bliemel. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012. - xx, 224 p. :digital ;21 cm.
ISBN: 9783834964533 (electronic bk.)Subjects--Topical Terms:
568096
Branding (Marketing)
LC Class. No.: HF5415.1255 / .W67 2012
Dewey Class. No.: 658.804
Branded component strategies = ingredient branding in B2B markets /
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ingredient branding in B2B markets /
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by Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
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Business and Economics (Springer-11643)
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