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Brands and branding
~
Simmons, John, (1948-)
Brands and branding
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Brands and branding/ [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
其他作者:
Ahmad, Sameena.
出版者:
London :Profile Books, : 2003.,
面頁冊數:
xv, 256 p. :ill. :
標題:
Brand name products - Forecasting. -
電子資源:
Click to View
Brands and branding
Brands and branding
[electronic resource] /[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. - London :Profile Books,2003. - xv, 256 p. :ill. - Economist series. - Economist series..
Includes bibliographical references and index.
pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
1379354
Brand name products
--Forecasting.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HD69.B7 / B73 2003
Brands and branding
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Click to View
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