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Brands and branding

Simmons, John, (1948-)

Brands and branding

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brands and branding/ [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
other author:	Ahmad, Sameena.
Published:	London :Profile Books, : 2003.,
Description:	xv, 256 p. :ill. :
Subject:	Brand name products - Forecasting. -
Online resource:	Click to View

Brands and branding
Brands and branding[electronic resource] /[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. - London :Profile Books,2003. - xv, 256 p. :ill. - Economist series. - Economist series..

Includes bibliographical references and index.

pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

1379354
Brand name products
--Forecasting.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / B73 2003

Brands and branding
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035 $a (MiAaPQ)EBC1743460
035 $a (Au-PeEL)EBL1743460
035 $a (CaPaEBR)ebr10210687
035 $a (CaONFJC)MIL103168
035 $a (OCoLC)898421718
035 $a EBC1743460
040 $a MiAaPQ $c MiAaPQ $d MiAaPQ
050 4 $a HD69.B7 $b B73 2003
245 0 0 $a Brands and branding $h [electronic resource] / $c [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
260 $a London : $b Profile Books, $c 2003.
300 $a xv, 256 p. : $b ill.
490 1 $a Economist series
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Brand name products $x Forecasting. $3 1379354
650 0 $a Brand name products $x Management. $3 559676
650 0 $a Branding (Marketing) $3 568096
650 0 $a Brand name products. $3 557929
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Ahmad, Sameena. $3 1379353
700 1 $a Simmons, John, $d 1948- $3 1379352
700 1 $a Clifton, Rita. $3 657832
710 2 $a ProQuest (Firm) $3 1133097
830 0 $a Economist series. $3 1376720
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=1743460 $z Click to View

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