| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Commodity branding/ by Fridrik Larsen. |
| Reminder of title: |
a qualitative research approach to understanding modern energy brands / |
| Author: |
Larsen, Fridrik. |
| Published: |
Cham :Springer Nature Switzerland : : 2023., |
| Description: |
xiii, 150 p. :ill., digital ; : 24 cm.; |
| Contained By: |
Springer Nature eBook |
| Subject: |
Branding (Marketing) - |
| Online resource: |
https://doi.org/10.1007/978-3-031-29966-7 |
| ISBN: |
9783031299667 |