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Financial information and brand value = reflections, challenges and limitations /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Financial information and brand value/ Yves-Alain Ach, Sandra Rmadi-Saïd.
其他題名:
reflections, challenges and limitations /
作者:
Ach, Yves-Alain.
其他作者:
Rmadi-Saïd, Sandra.
出版者:
London :ISTE ; : 2020.,
面頁冊數:
1 online resource.
標題:
Value. -
電子資源:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119804208
ISBN:
9781119804208
Financial information and brand value = reflections, challenges and limitations /
Ach, Yves-Alain.
Financial information and brand value
reflections, challenges and limitations /[electronic resource] :Yves-Alain Ach, Sandra Rmadi-Saïd. - 1st ed. - London :ISTE ;2020. - 1 online resource. - Innovation, entrepreneurship and management series. - Innovation, entrepreneurship and management series..
Includes bibliographical references and index.
The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.
ISBN: 9781119804208Subjects--Topical Terms:
570049
Value.
LC Class. No.: HF5415.1255
Dewey Class. No.: 658.8/27
Financial information and brand value = reflections, challenges and limitations /
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The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.
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https://onlinelibrary.wiley.com/doi/book/10.1002/9781119804208
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