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Financial information and brand value = reflections, challenges and limitations /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Financial information and brand value/ Yves-Alain Ach, Sandra Rmadi-Saïd.
Reminder of title:	reflections, challenges and limitations /
Author:	Ach, Yves-Alain.
other author:	Rmadi-Saïd, Sandra.
Published:	London :ISTE ; : 2020.,
Description:	1 online resource.
Subject:	Brand name products. -
Online resource:	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119804208
ISBN:	9781119804208

Financial information and brand value = reflections, challenges and limitations /
Ach, Yves-Alain.

Financial information and brand valuereflections, challenges and limitations /[electronic resource] :Yves-Alain Ach, Sandra Rmadi-Saïd. - 1st ed. - London :ISTE ;2020. - 1 online resource. - Innovation, entrepreneurship and management series. - Innovation, entrepreneurship and management series..

Includes bibliographical references and index.

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

ISBN: 9781119804208Subjects--Topical Terms:

557929
Brand name products.

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.8/27

Financial information and brand value = reflections, challenges and limitations /
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100 1 $a Ach, Yves-Alain. $3 1406771
245 1 0 $a Financial information and brand value $h [electronic resource] : $b reflections, challenges and limitations / $c Yves-Alain Ach, Sandra Rmadi-Saïd.
250 $a 1st ed.
260 $a London : $a Hoboken, NJ : $b ISTE ; $c 2020. $b Wiley,
300 $a 1 online resource.
490 1 $a Innovation, entrepreneurship and management series
504 $a Includes bibliographical references and index.
520 $a The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.
588 $a Description based on print version record.
650 0 $a Brand name products. $3 557929
650 0 $a Branding (Marketing) $3 568096
650 0 $a Value. $3 570049
700 1 $a Rmadi-Saïd, Sandra. $3 1406772
830 0 $a Innovation, entrepreneurship and management series. $3 1100105
856 4 0 $u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119804208