Brand name products.
Overview
| Works: | 53 works in 13 publications in 13 languages | |
|---|---|---|
Titles
Global brands : = the evolution of multinationals in alcoholic beverages /
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The Brandpromise = how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
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Global brand integrity management = how to protect your product in today's competitive environment /
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The brand called you = create a personal brand that wins attention and grows your business /
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Purposeful brands : = how purpose and sustainability drive brand value and positive change /
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Financial information and brand value = reflections, challenges and limitations /
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Living the Brand : = How to Transform Every Member of Your Organization into a Brand Champion.
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Brand storytelling : = put customers at the heart of your brand story /
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Intellectual Property Management = The Role of Technology-Brands in the Appropriation of Technological Innovation /
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IMC, the next generation = five steps for delivering value and measuring financial returns /
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Brain tattoos = creating unique brands that stick in your customers' minds /
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Brand new justice = how branding places and products can help the developing world /
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How to succeed at retail = winning case studies and strategies for retailers and brands /
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Living the brand = how to transform every member of your organization into a brand champion ; in association with Marketing /
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Designing brand identity : = an essential guide for the entire branding team /
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Retail internationalization in emerging countries = the positioning of global retail brands in China /
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Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
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Brand romance : = using the power of high design to build a lifelong relationship with your audience /
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Real luxury = how luxury brands can create value for the long term /
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Building brand identity in the age of social media = emerging research and opportunities /
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Holistic approaches to brand culture and communication across industries
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Designing luxury brands = the science of pleasing customers' senses /
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