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IMC, the next generation = five step...

Schultz, Heidi F.

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	IMC, the next generation/ by Don E. Schultz, Heidi F. Schultz.
其他題名:	five steps for delivering value and measuring returns using marketing communication /
其他題名:	Integrated marketing communication, the next generation
作者:	Schultz, Don E.
其他作者:	Schultz, Heidi F.
出版者:	New York :McGraw-Hill, : c2004.,
面頁冊數:	xxiii, 408 p. :charts. :
標題:	Marketing. -
電子資源:	Click to View

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication /
Schultz, Don E.

IMC, the next generationfive steps for delivering value and measuring returns using marketing communication /[electronic resource] :Integrated marketing communication, the next generationby Don E. Schultz, Heidi F. Schultz. - New York :McGraw-Hill,c2004. - xxiii, 408 p. :charts.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415 / .S3595 2004

Dewey Class. No.: 381

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication /
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650 0 $a Marketing. $3 557931
650 0 $a Business communication. $3 558140
650 0 $a Brand name products. $3 557929
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