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IMC, the next generation = five step...

Schultz, Heidi F.

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	IMC, the next generation/ by Don E. Schultz, Heidi F. Schultz.
Reminder of title:	five steps for delivering value and measuring returns using marketing communication /
remainder title:	Integrated marketing communication, the next generation
Author:	Schultz, Don E.
other author:	Schultz, Heidi F.
Published:	New York :McGraw-Hill, : c2004.,
Description:	xxiii, 408 p. :charts. :
Subject:	Customer services. -
Online resource:	Click to View

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication /
Schultz, Don E.

IMC, the next generationfive steps for delivering value and measuring returns using marketing communication /[electronic resource] :Integrated marketing communication, the next generationby Don E. Schultz, Heidi F. Schultz. - New York :McGraw-Hill,c2004. - xxiii, 408 p. :charts.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

568463
Customer services.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415 / .S3595 2004

Dewey Class. No.: 381

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication /
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245 1 0 $a IMC, the next generation $h [electronic resource] : $b five steps for delivering value and measuring returns using marketing communication / $c by Don E. Schultz, Heidi F. Schultz.
246 3 $a Integrated marketing communication, the next generation
260 $a New York : $b McGraw-Hill, $c c2004.
300 $a xxiii, 408 p. : $b charts.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Customer services. $3 568463
650 0 $a Brand name products. $3 557929
650 0 $a Business communication. $3 558140
650 0 $a Marketing. $3 557931
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710 2 $a ProQuest (Firm) $3 1133097
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