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Brand romance : = using the power of high design to build a lifelong relationship with your audience /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand romance :/ by Yasushi Kusume and Neil Gridley.
Reminder of title:	using the power of high design to build a lifelong relationship with your audience /
Author:	Kusume, Yasushi,
other author:	Gridley, Neil,
Description:	1 online resource (viii, 235 pages)
Subject:	Brand name products. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137369017
ISBN:	1137369019 (electronic bk.)

Brand romance : = using the power of high design to build a lifelong relationship with your audience /
Kusume, Yasushi,

Brand romance :using the power of high design to build a lifelong relationship with your audience /by Yasushi Kusume and Neil Gridley. - 1 online resource (viii, 235 pages)

Includes bibliographical references and index.

Know Who You Are -- Commitment 1: Think Of Your Brand As A Person -- Know Your Audience -- Commitment 2: Understand Short And Long-Term Needs -- Commitment 3: Co-Create With People -- Commitment 4: Understand How People Experience -- Commitment 5: Measure And Optimize -- Commitment 6: Introduce A 'Love Tester' -- Know What You Will Bring Your Audience -- Commitment 7: Build A Clear Brand Design Architecture -- Commitment 8: Continuously Innovate -- Commitment 9: Give Your Value Proposition The Four Design Drivers -- Know How You Will Bring It To Your Audience -- Commitment 10: Create A Clearly Recognizable Identity -- Commitment 11: Embrace Three Design Principles -- Commitment 12: Create One Vocabulary For The Whole Organization -- Commitment 13: Recognize The Maestro And The Virtuoso -- Commitment 14: Nurture Your Talent -- Commitment 15: Create A Shared Culture -- In Closing.

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their audiences. Brands need to construct an emotional engagement with audiences over time, so that they can make a genuine connection both to the brand and what it has to offer. Featuring 15 'commitments' Brand Romance reveals how to use High Design principles to build a truly effective brand. High Design goes beyond the usual rational, quantitative measures, to analyse the role that emotion can play in building brand loyalty and to emphasize the importance of the holistic brand experience, so that it is meaningful to everyone from customers to stakeholders. This highly-engaging and readable book integrates business, research and design to explore how to build a long-term and loving relationship with your audience, based upon the principles of clear communication, in-depth understanding, innovation, sharing and nurture.

ISBN: 1137369019 (electronic bk.)

Source: 703755Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

557929
Brand name products.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: TS171 / .K87 2013

Dewey Class. No.: 658.5/752

Brand romance : = using the power of high design to build a lifelong relationship with your audience /
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020 $a 1137369019 (electronic bk.)
020 $a 9781137369017 (electronic bk.)
035 $a (OCoLC)874835993
035 $a ocn874835993
037 $a 703755 $b Palgrave Macmillan $n http://www.palgraveconnect.com
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082 0 4 $a 658.5/752 $2 23
100 1 $a Kusume, Yasushi, $e author. $3 1007601
245 1 0 $a Brand romance : $b using the power of high design to build a lifelong relationship with your audience / $c by Yasushi Kusume and Neil Gridley.
264 1 $a Houndmills, Basingstoke, Hampshire : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource (viii, 235 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index.
505 0 $a Know Who You Are -- Commitment 1: Think Of Your Brand As A Person -- Know Your Audience -- Commitment 2: Understand Short And Long-Term Needs -- Commitment 3: Co-Create With People -- Commitment 4: Understand How People Experience -- Commitment 5: Measure And Optimize -- Commitment 6: Introduce A 'Love Tester' -- Know What You Will Bring Your Audience -- Commitment 7: Build A Clear Brand Design Architecture -- Commitment 8: Continuously Innovate -- Commitment 9: Give Your Value Proposition The Four Design Drivers -- Know How You Will Bring It To Your Audience -- Commitment 10: Create A Clearly Recognizable Identity -- Commitment 11: Embrace Three Design Principles -- Commitment 12: Create One Vocabulary For The Whole Organization -- Commitment 13: Recognize The Maestro And The Virtuoso -- Commitment 14: Nurture Your Talent -- Commitment 15: Create A Shared Culture -- In Closing.
520 $a For brands to succeed in a competitive environment they need to build a 'loving' relationship with their audiences. Brands need to construct an emotional engagement with audiences over time, so that they can make a genuine connection both to the brand and what it has to offer. Featuring 15 'commitments' Brand Romance reveals how to use High Design principles to build a truly effective brand. High Design goes beyond the usual rational, quantitative measures, to analyse the role that emotion can play in building brand loyalty and to emphasize the importance of the holistic brand experience, so that it is meaningful to everyone from customers to stakeholders. This highly-engaging and readable book integrates business, research and design to explore how to build a long-term and loving relationship with your audience, based upon the principles of clear communication, in-depth understanding, innovation, sharing and nurture.
588 $a Description based on print version record.
650 0 $a Brand name products. $3 557929
650 0 $a Branding (Marketing) $3 568096
650 0 $a Product design. $3 744138
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Gridley, Neil, $e author. $3 1007602
710 2 $a Palgrave Connect (Online service) $3 834339
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137369017