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Designing luxury brands = the scienc...
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SpringerLink (Online service)
Designing luxury brands = the science of pleasing customers' senses /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Designing luxury brands/ by Diana Derval.
Reminder of title:
the science of pleasing customers' senses /
Author:
Derval, Diana.
Published:
Cham :Springer International Publishing : : 2018.,
Description:
xxii, 170 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Branding (Marketing) - Management. -
Online resource:
http://dx.doi.org/10.1007/978-3-319-71557-5
ISBN:
9783319715575
Designing luxury brands = the science of pleasing customers' senses /
Derval, Diana.
Designing luxury brands
the science of pleasing customers' senses /[electronic resource] :by Diana Derval. - Cham :Springer International Publishing :2018. - xxii, 170 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..
Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
ISBN: 9783319715575
Standard No.: 10.1007/978-3-319-71557-5doiSubjects--Topical Terms:
568099
Branding (Marketing)
--Management.
LC Class. No.: HF5415.1255
Dewey Class. No.: 658.827
Designing luxury brands = the science of pleasing customers' senses /
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