Branding (Marketing) - Management.
Overview
| Works: | 5 works in 2 publications in 2 languages | |
|---|---|---|
Titles
Brand management : = principles and applications for effective branding /
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Designing B2B brands : = lessons from Deloitte and 195,000 brand managers /
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Private label = turning the retail brand threat into your biggest opportunity /
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Designing luxury brands = the science of pleasing customers' senses /
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(Language materials, printed)