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Brand management : = principles and applications for effective branding /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand management :/ Jaywant Singh, Paurav Shukla.
其他題名:	principles and applications for effective branding /
作者:	Singh, Jaywant,
其他作者:	Shukla, Paurav,
出版者:	London, United Kingdom ;Kogan Page Limited, : 2024.,
面頁冊數:	xvi, 320 p. :ill. ; : 25 cm.;
標題:	Branding (Marketing) - Management. -
ISBN:	9781398611580 (pbk.) :

Brand management : = principles and applications for effective branding /
Singh, Jaywant,

Brand management :principles and applications for effective branding /Jaywant Singh, Paurav Shukla. - London, United Kingdom ;Kogan Page Limited,2024. - xvi, 320 p. :ill. ;25 cm.

Includes bibliographical references and index.

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

ISBN: 9781398611580 (pbk.) :NT1452

LCCN: 2024934065Subjects--Topical Terms:

568099
Branding (Marketing)
--Management.

LC Class. No.: HF5415.1255 / .S5238 2024

Dewey Class. No.: 658.8/27

Brand management : = principles and applications for effective branding /
LDR:01038cam a2200265 a 4500 001 1137302
003 OCoLC
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008 241219s2024 enka b 001 0 eng d
010 $a 2024934065
019 $a 1392340367
020 $a 9781398611580 (pbk.) : $c NT1452
020 $a 9781398611603 (cloth)
020 $z 9781398611597 (ebook)
035 $a (OCoLC)1353938956 $z (OCoLC)1392340367
035 $a on1353938956
040 $a YDX $b eng $c NFU $d OCLCO $d IG# $d S2H
041 0 # $a eng
042 $a lccopycat
050 0 0 $a HF5415.1255 $b .S5238 2024
082 0 4 $a 658.8/27 $2 23
100 1 $a Singh, Jaywant, $e author. $3 1460405
245 1 0 $a Brand management : $b principles and applications for effective branding / $c Jaywant Singh, Paurav Shukla.
260 # $a London, United Kingdom ; $a New York, NY : $b Kogan Page Limited, $c 2024.
300 $a xvi, 320 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
520 # $a Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
650 # 0 $a Branding (Marketing) $x Management. $3 568099
650 # 0 $a Brand name products $x Management. $3 559676
700 1 # $a Shukla, Paurav, $e author. $3 1460406

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