| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Brand management :/ Jaywant Singh, Paurav Shukla. |
| Reminder of title: |
principles and applications for effective branding / |
| Author: |
Singh, Jaywant, |
| other author: |
Shukla, Paurav, |
| Published: |
London, United Kingdom ;Kogan Page Limited, : 2024., |
| Description: |
xvi, 320 p. :ill. ; : 25 cm.; |
| Subject: |
Branding (Marketing) - Management. - |
| ISBN: |
9781398611580 (pbk.) : |