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Brand champions = how superheroes br...

Buckingham, Ian P., (1967-)

Brand champions = how superheroes bring brands to life /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand champions/ Ian P Buckingham.
其他題名:	how superheroes bring brands to life /
作者:	Buckingham, Ian P.,
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2011.,
面頁冊數:	1 online resource (xii, 209 p.) :ill. :
標題:	Brand name products. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
ISBN:	9780230304659 (electronic bk.)

Brand champions = how superheroes bring brands to life /
Buckingham, Ian P.,1967-

Brand championshow superheroes bring brands to life /[electronic resource] :Ian P Buckingham. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xii, 209 p.) :ill.

Includes bibliographical references and index.

Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--

ISBN: 9780230304659 (electronic bk.)

Standard No.: 9786613028471

Source: 302847MILSubjects--Topical Terms:

557929
Brand name products.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / B8315 2011eb

Dewey Class. No.: 658.8/27

Brand champions = how superheroes bring brands to life /
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245 1 0 $a Brand champions $h [electronic resource] : $b how superheroes bring brands to life / $c Ian P Buckingham.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2011.
300 $a 1 online resource (xii, 209 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
520 $a "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- $c Provided by publisher.
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650 0 $a Brand name products. $3 557929
650 0 $a Branding (Marketing) $3 568096
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