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Retailization = brand survival in th...

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Retailization = brand survival in the age of retailer power /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Retailization/ Lars Thomassen, Keith Lincoln & Anthony Aconis.
其他題名:	brand survival in the age of retailer power /
作者:	Thomassen, Lars.
其他作者:	Aconis, Anthony.
出版者:	London :Kogan Page, : 2006.,
面頁冊數:	xviii, 221 p. :ill. ; : 24 cm.;
附註:	Title from e-book title screen (viewed October 16, 2007).
標題:	Retail trade. -
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610550661

Retailization = brand survival in the age of retailer power /
Thomassen, Lars.

Retailizationbrand survival in the age of retailer power /[electronic resource] :Lars Thomassen, Keith Lincoln & Anthony Aconis. - London :Kogan Page,2006. - xviii, 221 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 16, 2007).

Includes bibliographical references (p. 199-209) and index.

Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610550661Subjects--Topical Terms:

561513
Retail trade.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8'27

Retailization = brand survival in the age of retailer power /
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245 1 0 $a Retailization $h [electronic resource] : $b brand survival in the age of retailer power / $c Lars Thomassen, Keith Lincoln & Anthony Aconis.
260 $a London : $c 2006. $b Kogan Page,
300 $a xviii, 221 p. : $b ill. ; $c 24 cm.
366 $b 20060515 $c IP
500 $a Title from e-book title screen (viewed October 16, 2007).
504 $a Includes bibliographical references (p. 199-209) and index.
520 $a Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 $a Retail trade. $3 561513
650 $a Chain stores. $3 570398
650 $a Brand name products $v Case studies. $3 570397 $3 727338
650 $a Organizational change. $3 559246
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700 $a Aconis, Anthony. $3 570399
700 $a Lincoln, Keith. $3 568098
710 $a MyiLibrary. $3 554718
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=55066

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