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Brands = meaning and value in media ...

ProQuest (Firm)

Brands = meaning and value in media culture /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brands/ Adam Arvidsson.
其他題名:	meaning and value in media culture /
作者:	Arvidsson, Adam.
出版者:	London ;Routledge, : 2006.,
面頁冊數:	168 p.
標題:	Internet marketing. -
電子資源:	Click to View

Brands = meaning and value in media culture /
Arvidsson, Adam.

Brandsmeaning and value in media culture /[electronic resource] :Adam Arvidsson. - London ;Routledge,2006. - 168 p.

Includes bibliographical references (p. [141]-160) and index.

Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA525379bnb

UkSubjects--Topical Terms:

559675
Internet marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / A78 2006

Dewey Class. No.: 658.8/27

Brands = meaning and value in media culture /
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650 0 $a Brand name products $x Management. $3 559676
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