Internet marketing.

Practical deep reinforcement learning with Python = concise implementation of algorithms, simplified maths, and effective use of TensorFlow and PyTorch / by: (Language materials, printed)

Analysing web traffic = a case study on artificial and genuine advertisement-related behaviour / by: (Language materials, printed)

Social media addiction in Generation Z consumers = implications for business and marketing / by: (Language materials, printed)

Social media marketing for business : = scaling an integrated social media strategy across your organization / by: (Language materials, printed)

The digital marketing handbook : = deliver powerful digital campaigns / by: (Language materials, printed)

Influencer marketing strategy = how to create successful influencer marketing / by: (Language materials, printed)

Blockchain technology and applications for digital marketing by: (Language materials, printed)

Advanced digital marketing strategies in a data-driven era by: (Language materials, printed)

Digitale Markenführung = Digital Branding in Zeiten divergierender Märkte / by: (Language materials, printed)

Achieving Business Competitiveness in a Digital Environment = Opportunities in E-commerce and Online Marketing / by: (Language materials, printed)

Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo / by: (Language materials, printed)

Ecommerce Reimagined = Retail and Ecommerce in China / by: (Language materials, printed)

Omni-personal Luxury = How to Transform your Luxury Business for the Digital Age / by: (Language materials, printed)

Online Marketing by: (Language materials, printed)

Praxisleitfaden für Künstliche Intelligenz in Marketing und Vertrieb = Beispiele, Konzepte und Anwendungsfälle / by: (Language materials, printed)

Digital Marketing Strategies for Value Co-creation = Models and Approaches for Online Brand Communities / by: (Language materials, printed)

Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 2 / by: (Language materials, printed)

Sustainability in the Gig Economy = Perspectives, Challenges and Opportunities in Industry 4.0 / by: (Language materials, printed)

Quick Guide Online-Reputation für KMU = Wie Sie Ihren guten Ruf im Netz aufbauen und erhalten / by: (Language materials, printed)

Order in Chaos - Cybernetics of Brand Management by: (Language materials, printed)

Digitales Tourismusmarketing = Grundlagen, Suchmaschinenmarketing, User-Experience-Design, Social-Media-Marketing und Mobile Marketing / by: (Language materials, printed)

Reengineering Corporate Communication = A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates / by: (Language materials, printed)

Digitalisation in Mobility Service Industry = A Survey-based Expert Analysis / by: (Language materials, printed)

Quick Guide Digital Marketing Roadmap = Analyse, Konzeptentwicklung und Erfolgsmessung Ihres Digitalen Marketings / by: (Language materials, printed)

Sustainable Development and Innovation of Digital Enterprises for Living with COVID-19 by: (Language materials, printed)

Digital Business in Africa = Social Media and Related Technologies / by: (Language materials, printed)

Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis = Konzepte, Instrumente und Strategien für die Implementierung / by: (Language materials, printed)

Ordnung im Chaos – Kybernetik der Markenführung by: (Language materials, printed)

Der SEO Planer = Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten) / by: (Language materials, printed)

Einführung in die Mediaplanung = Grundlagen für klassische und digitale Kanäle / by: (Language materials, printed)

Marketing Communications and Brand Development in Emerging Markets Volume II = Insights for a Changing World / by: (Language materials, printed)

Marketing for Small B2B Businesses = How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by: (Language materials, printed)

Konsumentenverhalten im digitalen Kontext = Wie Empfehlungen auf die Einstellungen der Konsumenten im Marketing wirken / by: (Language materials, printed)

Conversion-Optimierung: Erfolgreiche Webseiten und Digitalkampagnen = Über 150 Praxistipps zu datengetriebenem Marketing, Analytics & Webseitenoptimierung / by: (Language materials, printed)

Green Nudging im E-Commerce = Wie Sie nachhaltige Kaufentscheidungen im Onlinehandel fördern / by: (Language materials, printed)

Agile Marketing Performance Management = 10 Success Factors for Maximizing Marketing ROI Dynamically / by: (Language materials, printed)

Storytelling With Data = Gaining Insights, Developing Strategy and taking Corporate Communications to a new level / by: (Language materials, printed)

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions = Case of Vietnam and Sri Lanka / by: (Language materials, printed)

Skalierung von KI im Marketing und die neue Rolle des CMO by: (Language materials, printed)

Digital Economy. Emerging Technologies and Business Innovation = 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings / by: (Language materials, printed)

Grundlagen der Offpage-Optimierung = Suchmaschinenranking verbessern durch Linkaufbau, Reputationsmanagement, Content-Seeding und Co / by: (Language materials, printed)

Grundlagen der Onpage-Optimierung = Wie Sie suchmaschinenoptimierte Webseiten erstellen – und auf den obersten Plätzen landen / by: (Language materials, printed)

Quick Guide Sales Enablement = Wie Sie durch die Integration aller kundenbezogenen Aktivitäten die beste Sales Performance erzielen / by: (Language materials, printed)

Marketing und Sales Automation = Grundlagen – Umsetzung – Anwendungen / by: (Language materials, printed)

COVID-19, Technology and Marketing = Moving Forward and the New Normal / by: (Language materials, printed)

Social Media für Führungskräfte = Behalten Sie das Steuer in der Hand / by: (Language materials, printed)

Cross-border e-commerce marketing and managing by: (Language materials, printed)

Innovations in Technology and Marketing for the Connected Consumer by: (Language materials, printed)

The Power of Real-Time Social Media Marketing = How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World / by: (Language materials, printed)

Everything I Know about Marketing I Learned From Google by: (Language materials, printed)

301 Ways to Use Social Media To Boost Your Marketing by: (Language materials, printed)

Unternehmenskommunikation im Zeitalter der digitalen Transformation = Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen / by: (Language materials, printed)

Die digitale Verführung = Selbstbestimmt leben trotz Smartphone, Social Media & Co. / by: (Language materials, printed)

Kundenbindung durch barrierefreie Online-Kommunikation = Potenziale und Mehrwert der erweiterten Marktorientierungstrategie / by: (Language materials, printed)

Kongruenz in der Crossmedia-Kommunikation = Eine Untersuchung der Determinanten und Wirkungen / by: (Language materials, printed)

Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising / by: (Language materials, printed)

Social Media im Tourismusmarketing = Wie Urlaubsanbieter in sozialen Medien Sichtbarkeit und Direktbuchungen steigern / by: (Language materials, printed)

Concepts of Quality Connected to Social Media and Emotions by: (Language materials, printed)

Information and Communication Technologies in Tourism 2020 = Proceedings of the International Conference in Surrey, United Kingdom, January 08–10, 2020 / by: (Language materials, printed)

Handbook of e-Tourism by: (Language materials, printed)

Organisational Responses to Social Media Storms = An Applied Analysis of Modern Challenges / by: (Language materials, printed)

Verkaufspsychologie im Online-Marketing = Wie Sie Kunden magisch anziehen / by: (Language materials, printed)

Corporate Diversity Communication Strategy = An Insight into American MNCs’ Online Communities and Social Media Engagement / by: (Language materials, printed)

Data-driven Marketing = Insights aus Wissenschaft und Praxis / by: (Language materials, printed)

The Attention Economy and How Media Works = Simple Truths for Marketers / by: (Language materials, printed)

Marke und digitale Medien = Der Wandel des Markenkonzepts im 21. Jahrhundert / by: (Language materials, printed)

Communicating Space Exploration = Challenges, State of the Art and Future Trends / by: (Language materials, printed)

Amazon für Entscheider = Strategieentwicklung, Implementierung und Fallstudien für Hersteller und Händler / by: (Language materials, printed)

ICT for an Inclusive World = Industry 4.0–Towards the Smart Enterprise / by: (Language materials, printed)

Website Quality and Shopping Behavior = Quantitative and Qualitative Evidence / by: (Language materials, printed)

Online-Kommunikation für Zielgruppen mit einem nachhaltigen Lebensstil = Zielgruppenansprache am Beispiel der LOHAS im Lebensmitteleinzelhandel / by: (Language materials, printed)

Digitales Marketing – Erfolgsmodelle aus der Praxis = Konzepte, Instrumente und Strategien im Kontext der Digitalisierung / by: (Language materials, printed)

Digital Signage am Point of Sale = Der Einfluss von Emotionen auf das Konsumentenverhalten / by: (Language materials, printed)

Digital Transformation in Business and Society = Theory and Cases / by: (Language materials, printed)

Business and Social Media in the Middle East = Strategies, Best Practices and Perspectives / by: (Language materials, printed)

Das SEO-Cockpit = 8 Phasen einer erfolgreichen SEO-Strategie für bessere Google-Positionen / by: (Language materials, printed)

Quick Guide Domainmanagement = Wie Sie optimale Domainnamen finden und effektiv nutzen / by: (Language materials, printed)

Verantwortungsvolle KI im E-Commerce = Eine kurze Einführung in Verfahren der Künstlichen Intelligenz in der Webshop-Personalisierung / by: (Language materials, printed)

Content gekonnt = Strategie, Organisation, Umsetzung, ROI-Messung und Fallbeispiele aus der Praxis / by: (Language materials, printed)

Digital and Social Media Marketing = Emerging Applications and Theoretical Development / by: (Language materials, printed)

Social Customer Relationship Management = Fundamentals, Applications, Technologies / by: (Language materials, printed)

The Brand Strategy Canvas = A One-Page Guide for Startups / by: (Language materials, printed)

Erfolgsfaktoren von Online Customer Experience = Die Gestaltung von internetbasierten Kundenerlebnissen in der Konsumgüterbranche / by: (Language materials, printed)

Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen / by: (Language materials, printed)

Brand Storytelling in the Digital Age = Theories, Practice and Application / by: (Language materials, printed)

Quick Guide Affiliate Marketing = Wie Sie mit Vertriebspartnerschaften Bekanntheit und Umsatz steigern / by: (Language materials, printed)

Cross-border e-commerce marketing and management / by: (Language materials, printed)

Starting an online business all-in-one / by: (Language materials, printed)

E-riches 2.0 = next-generation marketing strategies for making millions online / by: (Language materials, printed)

YouTube and video marketing : = an hour a day / by: (Language materials, printed)

Impact of e-commerce on consumers and small firms by: (Language materials, printed)

101 ways to promote your web site : = filled with proven Internet marketing tips, tools, techniques, and resources to increase your web site traffic / by: (Language materials, printed)

How to make money online with eBay, Yahoo!, and Google = a step-by-step guide to using three online services to make one successful business / by: (Language materials, printed)

Internet marketing = strategy, implementation and practice / by: (Language materials, printed)

How to do everything with your eBay business by: (Language materials, printed)

Return on engagement = content, strategy and design techniques for digital marketing / by: (Language materials, printed)

Search marketing strategies = a marketer's guide to objective driven success from search engine / by: (Language materials, printed)

E-commerce : = business, technology, society / by: (Language materials, printed)

Selling beyond eBay = foolproof ways to reach more customers and make big money on rival online marketplaces / by: (Language materials, printed)

E-commerce : = business, technology, society / by: (Language materials, printed)

How to do everything with eBay by: (Language materials, printed)

Realty blogging = build your brand and out-smart your competition / by: (Language materials, printed)

Publish and prosper = blogging for your business / by: (Language materials, printed)

Mobile marketing = achieving competitive advantage through wireless technology / by: (Language materials, printed)

Global consumer behavior by: (Language materials, printed)

How to make a fortune on the Internet = a guide for anyone who wants to create a massive - and passive - income for life / by: (Language materials, printed)

Advertising 2.0 = social media marketing in a web 2.0 world / by: (Language materials, printed)

Ultimate guide to search engine optimization : = drive traffic, boost conversion rates and make lots of money / by: (Language materials, printed)

What to sell on eBay and where to get it by: (Language materials, printed)

Pay-per-click search engine marketing : = an hour a day / by: (Language materials, printed)

EBay powerseller secrets = insider tips from eBay's most successful sellers / by: (Language materials, printed)

The new handshake = sales meets social media / by: (Language materials, printed)

Social media playbook for business = reaching your online community with Twitter, Facebook, Linkedin, and more / by: (Language materials, printed)

Web 2.0 and beyond = understanding the new online business models, trends, and technologies / by: (Language materials, printed)

Handbook of research on mobile marketing management by: (Language materials, printed)

Online multimedia advertising = techniques and technologies / by: (Language materials, printed)

Content strategy at work = real-world stories to strengthen every interactive project / by: (Language materials, printed)

eMarketing strategies for the complex sale / by: (Language materials, printed)

The Constant Contact guide to email marketing by: (Language materials, printed)

Turn clicks into customers : = proven marketing techniques for converting online traffic into revenue / by: (Language materials, printed)

Marketing the e-business by: (Language materials, printed)

Trust, social relations and engagement = understanding customer behaviour on the Web / by: (Language materials, printed)

Small business smarts = building buzz with social media / by: (Language materials, printed)

E-marketing = concepts, methodologies, tools, and applications / by: (Language materials, printed)

Online advertising and promotion = modern technologies for marketing / by: (Language materials, printed)

Web 2.0 and beyond : = understanding the new online business models, trends, and technologies / by: (Language materials, printed)

Digital impact : = the two secrets to online marketing success / by: (Language materials, printed)

Pre-commerce : = how companies and customers are transforming business together / by: (Language materials, printed)

Internet marketing : = an hour a day / by: (Language materials, printed)

Social media audit = measure for impact / by: (Language materials, printed)

Electronic business and marketing = new trends on its process and applications / by: (Language materials, printed)

Guerrilla marketing on the Internet : = the definitive guide from the father of guerrilla marketing / by: (Language materials, printed)

Search engine marketing / by: (Language materials, printed)

Ultimate guide to search engine optimization : = drive traffic, boost conversion rates, make lots of money / by: (Language materials, printed)

Winning results with Google AdWords / by: (Language materials, printed)

Developing B2B social communities = keys to growth, innovation, and customer loyalty / by: (Language materials, printed)

The definitive guide to Google AdWords = create versatile and powerful marketing and advertising campaigns / by: (Language materials, printed)

Advanced social media marketing = how to lead, launch, and manage a successful social media program / by: (Language materials, printed)

The social media handbook for financial advisors : = how to use LinkedIn, Facebook, and Twitter to build and grow your business / by: (Language materials, printed)

E-marketing in developed and developing countries = emerging practices / by: (Language materials, printed)

Transdisciplinary marketing concepts and emergent methods for virtual environments by: (Language materials, printed)

Managing social media and consumerism : = the grapevine effect in competitive markets / by: (Language materials, printed)

Web analytics 2.0 : = the art of online accountability & science of customer centricity / by: (Language materials, printed)

Online communities handbook : = building your business and brand on the Web / by: (Language materials, printed)

Twitter marketing for dummies / by: (Language materials, printed)

Online consumer behavior : = theory and research in social media, advertising, and e-tail / by: (Language materials, printed)

Do Due Diligence = Cutting Through the Crap in Network Marketing / by: (Language materials, printed)

You Online You Offline = How to Make a Fortune in Network Marketing / by: (Language materials, printed)

Digital marketing : = a practical approach / by: (Language materials, printed)

Facebook marketing : = an hour a day / by: (Language materials, printed)

Facebook marketing for dummies / by: (Language materials, printed)

Follow me! : = creating a personal brand with Twitter / by: (Language materials, printed)

New developments in online marketing / by: (Language materials, printed)

A social strategy : = how we profit from social media / by: (Language materials, printed)

Social information = gaining competitive and business advantage using social media tools / by: (Language materials, printed)

Growth hacker marketing : = a primer on the future of PR, marketing, and advertising / by: (Language materials, printed)

Marketing in the cyber era : = strategies and emerging trends / by: (Language materials, printed)

The digital crown = winning at content on the web / by: (Language materials, printed)

How to measure digital marketing : = metrics for assessing impact and designing success / by: (Language materials, printed)

Behavioral pricing, online marketing behavior, and analytics / by: (Language materials, printed)

10 steps to successful social networking for business by: (Language materials, printed)

Strategies in e-business = positioning and social networking in online markets / by: (Language materials, printed)

User-generated content and its impact on branding = how users and communities create and manage brands in social media / by: (Language materials, printed)

E-commerce : = business, technology, society / by: (Language materials, printed)

Social data analytics : = collaboration for the enterprise by: (Language materials, printed)

Big data marketing : = engage your customers more effectively and drive value / by: (Language materials, printed)

Handbook of research on integrating social media into strategic marketing / by: (Language materials, printed)

Social media marketing in tourism and hospitality by: (Language materials, printed)

Social media for scientific institutions = how to attract young academics by using social media as a marketing tool / by: (Language materials, printed)

Street marketing = the future of guerrilla marketing and buzz / by: (Language materials, printed)

Handbook of research on effective advertising strategies in the social media age by: (Language materials, printed)

Online consumer behavior = theory and research in social media, advertising, and e-tail / by: (Language materials, printed)

Optimization issues in web and mobile advertising = past and future trends / by: (Language materials, printed)

Social media management = technologies and strategies for creating business value / by: (Language materials, printed)

The social organization = managing human capital through social media / by: (Language materials, printed)

Mobile marketing channel = online consumer behavior / by: (Language materials, printed)

Publishers, readers, and digital engagement by: (Language materials, printed)

Introducing SEO = your quick-start guide to effective SEO practices / by: (Language materials, printed)

Key challenges and opportunities in Web entrepreneurship / by: (Language materials, printed)

The new advertising = branding, content, and consumer relationships in the data-driven social media era / by: (Language materials, printed)

Encouraging participative consumerism through evolutionary digital marketing = emerging research and opportunity / by: (Language materials, printed)

Strategic social media = from marketing to social change / by: (Language materials, printed)

Online growth options for retailers = three essays on domestic and international growth strategies with online retailing / by: (Language materials, printed)

Big data and analytics for marketing & sales / by: (Language materials, printed)

Contemporary issues in social media marketing / by: (Language materials, printed)

Digital analytics for marketing / by: (Language materials, printed)

Integrated marketing communication : = advertising and promotion in a digital world / by: (Language materials, printed)

Content, the atomic particle of marketing : = the definitive guide to content marketing strategy / by: (Language materials, printed)

Social selling : = techniques to influence buyers and changemakers / by: (Language materials, printed)

Tactical SEO : = the theory and practice of search marketing / by: (Language materials, printed)

Starting an online business all-in-one / by: (Language materials, printed)

Building brand identity in the age of social media = emerging research and opportunities / by: (Language materials, printed)

Digital marketing strategies for fashion and luxury brands by: (Language materials, printed)

Behavioral marketing = delivering personalized experiences at scale / by: (Language materials, printed)

The new rules of marketing & PR = how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by: (Language materials, printed)

The retargeting playbook = how to turn web-window shoppers into customers / by: (Language materials, printed)

X = the experience when business meets design / by: (Language materials, printed)

Auditing social media = a governance and risk guide / by: (Language materials, printed)

Fraud prevention in online digital advertising by: (Language materials, printed)

Introduction to search engine marketing and AdWords = a guide for absolute beginners / by: (Language materials, printed)

Introduction to social media marketing = a guide for absolute beginners / by: (Language materials, printed)

Social media analytics strategy = using data to optimize business performance / by: (Language materials, printed)

Engineering legitimacy = how institutional entrepreneurs in e-commerce bring fashion companies into the digital age / by: (Language materials, printed)

Market driven political advertising = social, digital and mobile marketing / by: (Language materials, printed)

Digital influence = unleash the power of influencer marketing to accelerate your global business / by: (Language materials, printed)

Digital marketing excellence : = planning, optimizing and integrating online marketing / by: (Language materials, printed)

Business model for the internet economy / by: (Language materials, printed)

Application of gaming in new media marketing by: (Language materials, printed)

Smart marketing with the internet of things by: (Language materials, printed)

Marketing services and resources in information organizations / by: (Language materials, printed)

Marketing luxury goods online by: (Language materials, printed)

Measuring electronic word-of-mouth effectiveness = developing and applying the eWOM trust scale / by: (Language materials, printed)

Locative Social Media = Place in the Digital Age / by: (Language materials, printed)

Managing Online Reputation = How to Protect Your Company on Social Media / by: (Language materials, printed)

Civic Engagement and Social Media = Political Participation Beyond Protest / by: (Language materials, printed)

Electronic Commerce und Online-Marketing = Ein einführendes Lehr- und Übungsbuch / by: (Language materials, printed)

Integriertes Online-Marketing = Strategie, Taktik und Implementierung / by: (Language materials, printed)

Erfolgreicher Einstieg ins professionelle E-Mail-Marketing = Wirkungsvolle E-Mail-Kampagnen selbst erstellen / by: (Language materials, printed)

Rediscovering the Essentiality of Marketing = Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / by: (Language materials, printed)

Social Media, Parties, and Political Inequalities by: (Language materials, printed)

The Reputation Economy = Understanding Knowledge Work in Digital Society / by: (Language materials, printed)

Black Swan Start-ups = Understanding the Rise of Successful Technology Business in Unlikely Places / by: (Language materials, printed)

Urban Social Listening = Potential and Pitfalls for Using Microblogging Data in Studying Cities / by: (Language materials, printed)

Successful Social Media and Ecommerce Strategies in the Wine Industry by: (Language materials, printed)

Exporting = The Definitive Guide to Selling Abroad Profitably / by: (Language materials, printed)

WordPress = Einführung in das Content Management System / by: (Language materials, printed)

Online-Marketing by: (Language materials, printed)

Die Geheimnisse erfolgreichen YouTube-Marketings = Von YouTubern lernen und Social Media Chancen nutzen / by: (Language materials, printed)

Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit by: (Language materials, printed)

Digitaler Darwinismus = Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book / by: (Language materials, printed)

Information and Communication Technologies in Tourism 2016 = Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 / by: (Language materials, printed)

Brand Hate = Navigating Consumer Negativity in the Digital World / by: (Language materials, printed)

Digital Connection = Die bessere Customer Journey mit smarten Technologien – Strategie und Praxisbeispiele / by: (Language materials, printed)

Unternehmenskommunikation im Zeitalter der digitalen Transformation = Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen / by: (Language materials, printed)

PsyConversion = 101 Behavior Patterns für eine bessere User Experience und höhere Conversion-Rate im E-Commerce / by: (Language materials, printed)

Alles, was Sie über Media wissen wollen = ...und bisher nie zu fragen wagten / by: (Language materials, printed)

Konzepte und Strategien für Omnichannel-Exzellenz = Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen / by: (Language materials, printed)

Quick Guide Social Relations = PR-Arbeit mit Bloggern und anderen Influencern im Social Web / by: (Language materials, printed)

Kommunikation für junge Unternehmen = Das Praxishandbuch für Existenzgründer und Start-ups / by: (Language materials, printed)

Biosurveillance in New Media Marketing = World, Discourse, Representation / by: (Language materials, printed)

Quick Guide UX Management = So verankern Sie Usability und User Experience im Unternehmen / by: (Language materials, printed)

Die digitale Wachstumsstrategie = 10 Prinzipien für ein profitables Online-Geschäft / by: (Language materials, printed)

Praxisratgeber Video-Marketing = Strategie, Produktion, Tools, Verbreitung / by: (Language materials, printed)

Influencer Relations = Marketing und PR mit digitalen Meinungsführern / by: (Language materials, printed)

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces = Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Intercultural Knowledge Sharing in MNCs = A Glocal and Inclusive Approach in the Digital Age / by: (Language materials, printed)

Network Intelligence Meets User Centered Social Media Networks by: (Language materials, printed)

Online-Kommunikation für Verbände = Wie Ihre Botschaften die Zielgruppen sicher erreichen und überzeugen / by: (Language materials, printed)

Influencer Marketing = Für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen / by: (Language materials, printed)

Social-Media-Marketing kompakt = Ausgestalten, Plattformen finden, messen, organisatorisch verankern / by: (Language materials, printed)

Social Media als Instrument der Kundenkommunikation = Vergleichende Studie von Unternehmen in China, Deutschland und den USA / by: (Language materials, printed)

Verständliche Vermarktung von Strom aus erneuerbaren Energien = Kommunikationsstrategien und Handlungsempfehlungen / by: (Language materials, printed)

Marketing Transformation: Marketing Practice in an Ever Changing World = Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (Language materials, printed)

Digital Influence = Unleash the Power of Influencer Marketing to Accelerate Your Global Business / by: (Language materials, printed)

Social Media Marketing in China mit WeChat = Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business / by: (Language materials, printed)

Suchmaschinenoptimierung = Erste Schritte und Checklisten für bessere Google-Positionen / by: (Language materials, printed)

Marken in der Smart City = Wie die Cyber-Urbanisierung das Marketing verändert / by: (Language materials, printed)

Digitalisierung: Segen oder Fluch = Wie die Digitalisierung unsere Lebens- und Arbeitswelt verändert / by: (Language materials, printed)

User Experience im E-Commerce = Messung von Emotionen bei der Nutzung interaktiver Anwendungen / by: (Language materials, printed)

Kommunizieren in der Krise = Nachhaltige PR-Werkzeuge für schwierige Zeiten / by: (Language materials, printed)

Die Storytelling-Methode = Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation / by: (Language materials, printed)

Trust and Reputation Management Systems = An e-Business Perspective / by: (Language materials, printed)

Praxis-Check digitale Markenführung im Mittelstand = Leitfaden für die nachhaltige Transformation von analog zu digital / by: (Language materials, printed)

Market Driven Political Advertising = Social, Digital and Mobile Marketing / by: (Language materials, printed)

E-Mail-Marketing kompakt = E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden / by: (Language materials, printed)

Personal Brand Creation in the Digital Age = Theory, Research and Practice / by: (Language materials, printed)

Praxisorientiertes Online-Marketing = Konzepte - Instrumente - Checklisten / by: (Language materials, printed)

Brand Gender = Increasing Brand Equity through Brand Personality / by: (Language materials, printed)

Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer = Wie Sie Ihre Kunden online finden, begleiten und begeistern / by: (Language materials, printed)

Quick Guide Bildrechte = Was Sie zur Bildnutzung in Marketing & PR wissen müssen / by: (Language materials, printed)

Performance Marketing = Der Wegweiser zu einem mess- und steuerbaren Marketing – Einführung in Instrumente, Methoden und Technik / by: (Language materials, printed)

Kundenmanagement in der digitalen Welt by: (Language materials, printed)

Information and Communication Technologies in Tourism 2018 = Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018 / by: (Language materials, printed)

Einstieg in das Influencer Marketing = Grundlagen, Strategien und Erfolgsfaktoren / by: (Language materials, printed)

Back to the Future: Using Marketing Basics to Provide Customer Value = Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Advances in Advertising Research IX = Power to Consumers / by: (Language materials, printed)

Social Media Marketing = Emerging Concepts and Applications / by: (Language materials, printed)

Werbekommunikation in der Wirtschaft = Mediengerecht, praxisorientiert und interdisziplinär / by: (Language materials, printed)

Suchmaschinenmarketing in der Personalakquise = Wie Sie mit Search Engine Advertising die richtigen Mitarbeiter finden / by: (Language materials, printed)

Quick Guide Influencer Marketing = Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen / by: (Language materials, printed)

Digital HR = A Critical Management Approach to the Digitilization of Organizations / by: (Language materials, printed)

Kollektivität und Macht im Internet = Soziale Bewegungen – Open Source Communities – Internetkonzerne / by: (Language materials, printed)

Digital marketing strategies and models for competitive business by: (Language materials, printed)

A social strategy = how we profit from social media / by: (Language materials, printed)

Absolute essentials of digital marketing / by: (Language materials, printed)

Moral Reasoning at Work = Rethinking Ethics in Organizations / by: (Language materials, printed)

Struktur und Design responsiver Webseiten auf Smartphones = Wie Sie das mobile Internet userfreundlich gestalten / by: (Language materials, printed)

Messenger Marketing = Wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen / by: (Language materials, printed)

Erfolgreich als Online-Marketing-Manager = Auf diese Soft Skills kommt es an – heute und in Zukunft / by: (Language materials, printed)

Marketing Wisdom by: (Language materials, printed)

Advances in Advertising Research X = Multiple Touchpoints in Brand Communication / by: (Language materials, printed)

Quick Guide Content = Der Weg zum perfekten Content für mehr Reichweite, Awareness, Leads und Social-Engagement / by: (Language materials, printed)

Praxiswissen Online-Marketing = Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung / by: (Language materials, printed)

Medienmarketing = Branding – Werbung – Corporate Identity / by: (Language materials, printed)

Podcasts in der Unternehmenskommunikation = Wie Sie mit strategischen Audioformaten Ihre Zielgruppen erreichen / by: (Language materials, printed)

Finding New Ways to Engage and Satisfy Global Customers = Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (Language materials, printed)

The Post-Pandemic Business Playbook = Customer-Centric Solutions to Help Your Firm Grow / by: (Language materials, printed)

Creating brand cool : = brand distinction in the online marketplace / by: (Language materials, printed)

Blockchain technology and applications for digital marketing / by: (Language materials, printed)

Praxisleitfaden für Künstliche Intelligenz in Marketing und Vertrieb = Beispiele, Konzepte und Anwendungsfälle / by: (Language materials, printed)

Die Strategien digitaler Champions by: (Language materials, printed)

Quick Guide A/B Testing = Wie Sie Ihr Website- und E-Commerce-Testing erfolgreich auf- und umsetzen / by: (Language materials, printed)

Lead Community Fundraising = Successfully Connecting People Digitally / by: (Language materials, printed)

Social-Media-Kommunikation entlang der Customer Journey = Die Kommunikation durch den Einsatz einfacher, zielgenauer Kennzahlen erfolgsorientiert ausrichten / by: (Language materials, printed)

E-Mail-Marketing kompakt = E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden / by: (Language materials, printed)

PsyConversion® = 117 Behavior Patterns für eine noch bessere User Experience und höhere Conversion-Rate im E-Commerce / by: (Language materials, printed)

Advances in Digital Marketing and eCommerce = Second International Conference, 2021 / by: (Language materials, printed)

Social-Media-Marketing kompakt = Ausgestalten, Plattformen finden, messen, organisatorisch verankern / by: (Language materials, printed)

Media Center in der Unternehmenskommunikation = Wie Sie eine professionelle digitale Content-Plattform aufbauen, etablieren und nachhaltig betreiben / by: (Language materials, printed)

Marketing and Smart Technologies = Proceedings of ICMarkTech 2020 / by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 / by: (Language materials, printed)

Online Impulse Buying and Cognitive Dissonance = Examining the Effect of Mood on Consumer Behaviour / by: (Language materials, printed)

Digitale Kulturkommunikation = Grundlagen, Strategien und praktische Umsetzung / by: (Language materials, printed)

Der Hashtag als interdisziplinäres Phänomen in Marketing und Kommunikation = Sprache, Kultur, Betriebswirtschaft und Recht / by: (Language materials, printed)

Modernes Reputationsmanagement = Der gute Ruf als Schlüssel zum Erfolg / by: (Language materials, printed)

Quick Guide UX Management = So verankern Sie Usability und User Experience im Unternehmen / by: (Language materials, printed)

New Consumer Behavior Theories from Japan by: (Language materials, printed)

Total Web Quality = Wie kleine, mittelständische Unternehmen ihre Webseite umfassend steuern und verbessern / by: (Language materials, printed)

Praxiswissen Online-Marketing = Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO / by: (Language materials, printed)

Digital Transformation in the Cultural Heritage Sector = Challenges to Marketing in the New Digital Era / by: (Language materials, printed)

Understanding and Managing the Impact of Airbnb = The Case of Western Australia from 2015 to the COVID-19 Pandemic in 2020 / by: (Language materials, printed)

Der SEO Planer = Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten) / by: (Language materials, printed)

XR Case Studies = Using Augmented Reality and Virtual Reality Technology in Business / by: (Language materials, printed)

Public Branding and Marketing = A Global Viewpoint / by: (Language materials, printed)

Broadening Cultural Horizons in Social Marketing = Comparing Case Studies from Asia-Pacific / by: (Language materials, printed)

Storytelling mit Daten = Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben / by: (Language materials, printed)

Online-Marketing by: (Language materials, printed)

Social Big Data Analytics = Practices, Techniques, and Applications / by: (Language materials, printed)

Digitale Transformation des Marketings und Vertriebs in B2B-Unternehmen = Konzepte und Anwendungsbeispiele / by: (Language materials, printed)

Managing customer experiences in an omnichannel world : = melody of online and offline environments in the customer journey / by: (Language materials, printed)

Marketing strategy in the digital age = applying kotler's strategies to digital marketing / by: (Language materials, printed)

Myths of social media : = dismiss the misconceptions and use social media effectively in business / by: (Language materials, printed)

Strategische Positionierung und Kundenzufriedenheit = Anforderungen – Umsetzung – Praxisbeispiele / by: (Language materials, printed)

Schlüsselfaktoren im E-Commerce = Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung / by: (Language materials, printed)

Performance Marketing = Der Wegweiser zu einem mess- und steuerbaren Online-Marketing – Einführung in Instrumente, Methoden und Technik / by: (Language materials, printed)

Quick Guide Content Marketing für den B2B-Mittelstand = Wie KMU mehr Sichtbarkeit im Markt bekommen / by: (Language materials, printed)

Understanding Social Media and Entrepreneurship = The Business of Hashtags, Likes, Tweets and Stories / by: (Language materials, printed)

Content Distribution = So verbreiten Sie Ihren Content effektiv in Ihren Zielgruppen / by: (Language materials, printed)

Digitalisierung und Kommunikation = Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation / by: (Language materials, printed)

Innovativer Einsatz digitaler Medien im Marketing = Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele / by: (Language materials, printed)

Trends in Tourist Behavior = New Products and Experiences from Europe / by: (Language materials, printed)

Online-Marketing-Intelligence = Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing / by: (Language materials, printed)

AI in Marketing, Sales and Service = How Marketers without a Data Science Degree can use AI, Big Data and Bots / by: (Language materials, printed)

Das Online-Marketing-Cockpit = 8 Phasen einer erfolgreichen Online-Marketing-Strategie / by: (Language materials, printed)

Fanclubs der Nationalmannschaften im deutschen Teamsport = Value Co-Creation zwischen Kommerzialisierung und Fankultur / by: (Language materials, printed)

Content Marketing für Regionalbanken = So können Genossenschaftsbanken und Sparkassen Kunden gewinnen, binden und begeistern / by: (Language materials, printed)

Professionelle Krisenkommunikation = Basiswissen, Impulse und Handlungsempfehlungen für die Praxis / by: (Language materials, printed)

Reality Lost = Markets of Attention, Misinformation and Manipulation / by: (Language materials, printed)

Native Advertising = Digitale Werbung mit neuen Formaten / by: (Language materials, printed)

From Single to Scale = How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit / by: (Language materials, printed)

Collaboration in the Digital Age = How Technology Enables Individuals, Teams and Businesses / by: (Language materials, printed)

Der Content-Coach = Leitfaden für bessere Inhalte und durchdachte Strategien im Content-Marketing / by: (Language materials, printed)

Social Commerce = Consumer Behaviour in Online Environments / by: (Language materials, printed)

Customer Engagement in Theory and Practice = A Marketing Management Perspective / by: (Language materials, printed)

Umweltkommunikation im Netzwerk = Perspektiven, Interessen und Strategien im Diskurs um das Wattenmeer / by: (Language materials, printed)

Eventforschung = Aktueller Stand und Perspektiven / by: (Language materials, printed)

Quick Guide Digitale B2B-Kommunikation = Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen / by: (Language materials, printed)

Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen / by: (Language materials, printed)

Online-Reputationskompetenz von Mitarbeitern = Mit Social-Media-Reputationsmanagement das Unternehmensimage stärken / by: (Language materials, printed)

Der Social-Media-Zyklus = Schritt für Schritt zum systematischen Social-Media-Management im Unternehmen / by: (Language materials, printed)

Information and Communication Technologies in Tourism 2019 = Proceedings of the International Conference in Nicosia, Cyprus, January 30–February 1, 2019 / by: (Language materials, printed)

Digitales China = Basiswissen und Inspirationen für Ihren Geschäftserfolg im Reich der Mitte / by: (Language materials, printed)

Online-Marketing by: (Language materials, printed)

Marketing mit Sprachassistenten = So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein / by: (Language materials, printed)

Affiliate-Marketing = Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie / by: (Language materials, printed)

Digital Entrepreneurship in Sub-Saharan Africa = Challenges, Opportunities and Prospects / by: (Language materials, printed)

The New Luxury Experience = Creating the Ultimate Customer Experience / by: (Language materials, printed)

Digitale Unternehmensführung = Kommunikationsstrategien für ein exzellentes Management / by: (Language materials, printed)

Electronic Commerce und Online-Marketing = Ein einführendes Lehr- und Übungsbuch / by: (Language materials, printed)

Methodisches Content Marketing = Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung / by: (Language materials, printed)

Quick Guide Bildrechte = Rechtssichere Bildnutzung für Unternehmen, Vereine, Behörden, Journalisten und Fotografen – inklusive DSGVO / by: (Language materials, printed)

Quick Guide Agile Content-Produktion = Die Customer Experience an allen Touchpoints optimal gestalten / by: (Language materials, printed)

Generierung von qualifizierten E-Mail-Adressen = 111 Taktiken für mehr Erfolg im E-Mail-Marketing / by: (Language materials, printed)

Brand Hate = Navigating Consumer Negativity in the Digital World / by: (Language materials, printed)

ICT for a Better Life and a Better World = The Impact of Information and Communication Technologies on Organizations and Society / by: (Language materials, printed)

Social media strategy : = marketing, advertising, and public relations in the consumer revolution, third edition / by: (Language materials, printed)