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Content, the atomic particle of mark...

Lieb, Rebecca.

Content, the atomic particle of marketing : = the definitive guide to content marketing strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Content, the atomic particle of marketing :/ Rebecca Lieb with Jaimy Szymanski.
其他題名:	the definitive guide to content marketing strategy /
其他題名:	content
作者:	Lieb, Rebecca.
其他作者:	Szymanski, Jaimy.
出版者:	New York :Kogan Page Ltd, : c2017.,
面頁冊數:	xvi, 223 p. :ill. ; : 24 cm.;
標題:	Internet marketing. -
ISBN:	0749479752 (pbk.) :

Content, the atomic particle of marketing : = the definitive guide to content marketing strategy /
Lieb, Rebecca.

Content, the atomic particle of marketing :the definitive guide to content marketing strategy /contentRebecca Lieb with Jaimy Szymanski. - New York :Kogan Page Ltd,c2017. - xvi, 223 p. :ill. ;24 cm.

Includes bibliographical references and index.

About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index.

ISBN: 0749479752 (pbk.) :NT803

LCCN: 2017010381Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .L54 2017

Dewey Class. No.: 658.8/02

Content, the atomic particle of marketing : = the definitive guide to content marketing strategy /
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245 1 0 $a Content, the atomic particle of marketing : $b the definitive guide to content marketing strategy / $c Rebecca Lieb with Jaimy Szymanski.
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260 # $a New York : $b Kogan Page Ltd, $c c2017.
300 $a xvi, 223 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
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650 # 0 $a Online social networks. $3 565357
700 1 # $a Szymanski, Jaimy. $3 1129698