國立虎尾科技大學 |

Online Marketing

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Online Marketing/ by Ralf T. Kreutzer.
作者:	Kreutzer, Ralf T.
面頁冊數:	XII, 246 p. 64 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Digital Marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-35369-8
ISBN:	9783658353698

Online Marketing
Kreutzer, Ralf T.

Online Marketing[electronic resource] /by Ralf T. Kreutzer. - 1st ed. 2022. - XII, 246 p. 64 illus.online resource.

Instruments, success factors and goals of online marketing -- Conception of online marketing deployment -- Instruments of online marketing -- E-commerce. .

This textbook provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning tests ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice. This book is an adapted translation of the original German 3rd edition Online-Marketing by Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised technically, contentwise and linguistically by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The Content Instruments, success factors and goals of online marketing Conception of online marketing Instruments of online marketing E-commerce The Author Prof. Dr. Ralf T. Kreutzer is Professor of Marketing at the Berlin School of Economics and Law as well as a marketing and management consultant, trainer and coach. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005.

ISBN: 9783658353698

Standard No.: 10.1007/978-3-658-35369-8doiSubjects--Topical Terms:

1366892
Digital Marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Online Marketing
LDR:02874nam a22003975i 4500 001 1091219
003 DE-He213
005 20220120073209.0
007 cr nn 008mamaa
008 221228s2022 gw | s |||| 0|eng d
020 $a 9783658353698 $9 978-3-658-35369-8
024 7 $a 10.1007/978-3-658-35369-8 $2 doi
035 $a 978-3-658-35369-8
050 4 $a HF5415.1265
072 7 $a KJS $2 bicssc
072 7 $a BUS090030 $2 bisacsh
072 7 $a KJSG $2 thema
082 0 4 $a 658.872 $2 23
082 0 4 $a 659.144 $2 23
100 1 $a Kreutzer, Ralf T. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1062633
245 1 0 $a Online Marketing $h [electronic resource] / $c by Ralf T. Kreutzer.
250 $a 1st ed. 2022.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer, $c 2022.
300 $a XII, 246 p. 64 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Instruments, success factors and goals of online marketing -- Conception of online marketing deployment -- Instruments of online marketing -- E-commerce. .
520 $a This textbook provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning tests ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice. This book is an adapted translation of the original German 3rd edition Online-Marketing by Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised technically, contentwise and linguistically by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The Content Instruments, success factors and goals of online marketing Conception of online marketing Instruments of online marketing E-commerce The Author Prof. Dr. Ralf T. Kreutzer is Professor of Marketing at the Berlin School of Economics and Law as well as a marketing and management consultant, trainer and coach. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005.
650 1 4 $a Digital Marketing. $3 1366892
650 0 $a Internet marketing. $3 559675
650 0 $a Telemarketing. $3 657595
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658353681
776 0 8 $i Printed edition: $z 9783658353704
856 4 0 $u https://doi.org/10.1007/978-3-658-35369-8
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)