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Successful Social Media and Ecommerce Strategies in the Wine Industry

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Successful Social Media and Ecommerce Strategies in the Wine Industry/ by Gergely Sznolnoki, Liz Thach, Dani Kolb.
作者:	Sznolnoki, Gergely.
其他作者:	Thach, Liz.
面頁冊數:	XIV, 168 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1057/9781137602985
ISBN:	9781137602985

Successful Social Media and Ecommerce Strategies in the Wine Industry
Sznolnoki, Gergely.

Successful Social Media and Ecommerce Strategies in the Wine Industry[electronic resource] /by Gergely Sznolnoki, Liz Thach, Dani Kolb. - 1st ed. 2016. - XIV, 168 p.online resource.

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing.

ISBN: 9781137602985

Standard No.: 10.1057/9781137602985doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Successful Social Media and Ecommerce Strategies in the Wine Industry
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