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Social media marketing for business : = scaling an integrated social media strategy across your organization /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social media marketing for business :/ Andrew Jenkins.
其他題名:	scaling an integrated social media strategy across your organization /
作者:	Jenkins, Andrew
出版者:	London, United Kingdom ;Kogan Page Limited, : 2022.,
面頁冊數:	xi, 236 p. :ill. ; : 24 cm.;
標題:	Marketing - Social aspects. -
ISBN:	9781398603714 (cloth) :

Social media marketing for business : = scaling an integrated social media strategy across your organization /
Jenkins, Andrew(Social media consultant),

Social media marketing for business :scaling an integrated social media strategy across your organization /Andrew Jenkins. - London, United Kingdom ;Kogan Page Limited,2022. - xi, 236 p. :ill. ;24 cm.

Includes bibliographical references and index.

You're in charge of social media, now what? -- The who/what/where of social media and content audit -- Social media governance and policy development -- Content! Content! Content! -- Training -- Analytics and ROI -- Employee advocacy and personal branding -- In-house or outsource -- Beware bright shiny syndrome -- Your social media operating model -- Giving up control -- Paid social media -- Hashtags -- Humanity -- Bringing it all together.

ISBN: 9781398603714 (cloth) :NT3567

LCCN: 2021058696Subjects--Topical Terms:

586461
Marketing
--Social aspects.

LC Class. No.: HF5415 / .J46 2022

Dewey Class. No.: 658.8/02

Social media marketing for business : = scaling an integrated social media strategy across your organization /
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