Marketing - Social aspects.
概要
作品: | 30 作品在 12 項出版品 12 種語言 |
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書目資訊
Lead markets in age-based innovations = demographic change and internationally successful innovations /
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The silver market phenomenon = business opportunities in an era of demographic change /
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Tribal marketing, tribal branding = brand co-creation and the future of marketing /
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Managing social media and consumerism : = the grapevine effect in competitive markets /
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Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game /
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Computer-mediated marketing strategies : = social media and online brand communities /
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Good works! = marketing and corporate initiatives that build a better world... and the bottom line /
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The social organisation of marketing = a figurational approach to people, organisations, and markets /
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Lady Gaga and the sociology of fame = the rise of a pop star in an age of celebrity /
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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