Marketing - Social aspects.

Reconnecting marketing to markets by: (書目-語言資料,印刷品)

Tribal marketing, tribal branding = brand co-creation and the future of marketing / by: (書目-語言資料,印刷品)

Managing social media and consumerism : = the grapevine effect in competitive markets / by: (書目-語言資料,印刷品)

Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game / by: (書目-語言資料,印刷品)

The marking enterprise = business success and societal embedding / by: (書目-語言資料,印刷品)

Dynamics of competitive advantage and consumer perception in social marketing / by: (書目-語言資料,印刷品)

Marketing in context : = setting the scene / by: (書目-語言資料,印刷品)

Constructing Quality = The Classification of Goods in Markets / by: (書目-語言資料,印刷品)

Computer-mediated marketing strategies : = social media and online brand communities / by: (書目-語言資料,印刷品)

Handbook of research on integrating social media into strategic marketing / by: (書目-語言資料,印刷品)

The handbook of persuasion and social marketing by: (書目-語言資料,印刷品)

Competitive social media marketing strategies by: (書目-語言資料,印刷品)

Making a difference through marketing = a quest for diverse perspectives / by: (書目-語言資料,印刷品)

Good works! = marketing and corporate initiatives that build a better world... and the bottom line / by: (書目-語言資料,印刷品)

The social organisation of marketing = a figurational approach to people, organisations, and markets / by: (書目-語言資料,印刷品)

Lady Gaga and the sociology of fame = the rise of a pop star in an age of celebrity / by: (書目-語言資料,印刷品)