Marketing - Social aspects.
Overview
Works: | 28 works in 9 publications in 9 languages |
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Titles
Social media marketing for business : = scaling an integrated social media strategy across your organization /
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Ethical approaches to marketing = positive contributions to society /
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Influencer marketing strategy = how to create successful influencer marketing /
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Lead markets in age-based innovations = demographic change and internationally successful innovations /
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The silver market phenomenon = business opportunities in an era of demographic change /
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The silver market phenomenon = marketing and innovation in the aging society /
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Tribal marketing, tribal branding = brand co-creation and the future of marketing /
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Managing social media and consumerism : = the grapevine effect in competitive markets /
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Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game /
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The marking enterprise = business success and societal embedding /
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Dynamics of competitive advantage and consumer perception in social marketing /
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Computer-mediated marketing strategies : = social media and online brand communities /
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Handbook of research on integrating social media into strategic marketing /
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Making a difference through marketing = a quest for diverse perspectives /
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Good works! = marketing and corporate initiatives that build a better world... and the bottom line /
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The social organisation of marketing = a figurational approach to people, organisations, and markets /
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Lady Gaga and the sociology of fame = the rise of a pop star in an age of celebrity /
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