國立虎尾科技大學 |

Computer-mediated marketing strategies : = social media and online brand communities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Computer-mediated marketing strategies :/ Gordon Bowen and Wilson Ozuem, editor.
其他題名:	social media and online brand communities /
其他作者:	Bowen, Gordon,
面頁冊數:	PDFs (406 pages).
標題:	Internet marketing - Social aspects. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6595-8
ISBN:	9781466665965 (ebook)

Computer-mediated marketing strategies : = social media and online brand communities /
Computer-mediated marketing strategies :social media and online brand communities /Gordon Bowen and Wilson Ozuem, editor. - PDFs (406 pages).

Includes bibliographical references.

Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen -- Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli -- Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda -- Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara -- Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem -- Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume -- Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem -- Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem -- Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor.

Restricted to subscribers or individual electronic text purchasers.

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466665965 (ebook)

Standard No.: 10.4018/978-1-4666-6595-8doi

LCCN: 2014034186Subjects--Topical Terms:

805379
Internet marketing
--Social aspects.Subjects--Index Terms:

Competitive advantage

LC Class. No.: HF5415.1265 / .C655 2015e

Dewey Class. No.: 658.8/72

Computer-mediated marketing strategies : = social media and online brand communities /
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650 0 $a Internet marketing $x Social aspects. $3 805379
650 0 $a Online social networks. $3 565357
650 0 $a Social media. $3 780265
650 0 $a Marketing $x Social aspects. $3 586461
653 $a Competitive advantage
653 $a Consumer behavior
653 $a Digital engagement
653 $a Digital marketing communications
653 $a Future trends in social networks
653 $a Retail store front
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653 $a Web analytics
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700 1 $a Ozuem, Wilson, $d 1974- $e editor. $3 1057238
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