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Reconnecting marketing to markets

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Araujo, Luis, (1970-)

Reconnecting marketing to markets

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Reconnecting marketing to markets/ edited by Luis Araujo, John Finch, Hans Kjellberg.
other author:	Araujo, Luis,
Published:	Oxford :Oxford University Press, : 2010.,
Description:	1 online resource (xv, 275 p.) :ill. :
Subject:	Marketing - Philosophy. -
Online resource:	http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
ISBN:	9780191738043 (ebook) :

Reconnecting marketing to markets
Reconnecting marketing to markets[electronic resource] /edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford :Oxford University Press,2010. - 1 online resource (xv, 275 p.) :ill.

Includes bibliographical references and index.

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

ISBN: 9780191738043 (ebook) :No priceSubjects--Topical Terms:

869978
Marketing
--Philosophy.

LC Class. No.: HF5415 / .R43 2010

Dewey Class. No.: 658.8'001

Reconnecting marketing to markets
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020 $a 9780191738043 (ebook) : $c No price
020 $a 0191738042 (ebook) : $c No price
035 $a EDZ0000054990
040 $a StDuBDS $c StDuBDS
050 0 $a HF5415 $b .R43 2010
082 0 4 $a 658.8'001 $2 23
245 0 0 $a Reconnecting marketing to markets $h [electronic resource] / $c edited by Luis Araujo, John Finch, Hans Kjellberg.
260 $a Oxford : $b Oxford University Press, $c 2010.
300 $a 1 online resource (xv, 275 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
588 $a Description based on print version record.
650 0 $a Marketing $x Philosophy. $3 869978
650 0 $a Marketing $x Social aspects. $3 586461
700 1 $a Araujo, Luis, $d 1970- $3 869976
700 1 $a Finch, John. $3 869977
700 1 $a Kjellberg, Hans. $3 834554
776 0 8 $i Print version $z 9780199578061
856 4 0 $3 Oxford scholarship online $u http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001

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