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Reconnecting marketing to markets
~
Araujo, Luis, (1970-)
Reconnecting marketing to markets
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Reconnecting marketing to markets/ edited by Luis Araujo, John Finch, Hans Kjellberg.
其他作者:
Araujo, Luis,
出版者:
Oxford :Oxford University Press, : 2010.,
面頁冊數:
1 online resource (xv, 275 p.) :ill. :
標題:
Marketing - Philosophy. -
電子資源:
http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
ISBN:
9780191738043 (ebook) :
Reconnecting marketing to markets
Reconnecting marketing to markets
[electronic resource] /edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford :Oxford University Press,2010. - 1 online resource (xv, 275 p.) :ill.
Includes bibliographical references and index.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
ISBN: 9780191738043 (ebook) :No priceSubjects--Topical Terms:
869978
Marketing
--Philosophy.
LC Class. No.: HF5415 / .R43 2010
Dewey Class. No.: 658.8'001
Reconnecting marketing to markets
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