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Marketing and multicultural diversity

Rao, C. P.

Marketing and multicultural diversity

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing and multicultural diversity/ edited by C.P. Rao.
other author:	Rao, C. P.
Published:	Aldershot :Ashgate, : c2006.,
Description:	xii, 275 p. :ill. ; : 24 cm.;
Notes:	Title from e-book title screen (viewed January 15, 2008).
Subject:	Subculture - Economic aspects. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611097172

Marketing and multicultural diversity
Marketing and multicultural diversity[electronic resource] /edited by C.P. Rao. - Aldershot :Ashgate,c2006. - xii, 275 p. :ill. ;24 cm. - New perspectives in marketing series. - New perspectives in marketing series..

Title from e-book title screen (viewed January 15, 2008).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611097172

LCCN: 2005026816Subjects--Topical Terms:

658168
Subculture
--Economic aspects.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.32 / .M37 2006eb

Dewey Class. No.: 658.8/02

Marketing and multicultural diversity
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006 m d
007 cr zn |
008 100106s2006 enka sb 001 0 eng
010 $a 2005026816
020 $a 9786611097172
020 $z 0754643263 (Cloth)
020 $z 0754681106 (electronic bk.)
035 $a 109717 $b MIL
035 $a cis6611952
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5415.32 $b .M37 2006eb
082 0 4 $a 658.8/02 $2 22
245 0 0 $a Marketing and multicultural diversity $h [electronic resource] / $c edited by C.P. Rao.
260 $a Aldershot : $c c2006. $b Ashgate,
300 $a xii, 275 p. : $b ill. ; $c 24 cm.
490 1 $a New perspectives in marketing series
500 $a Title from e-book title screen (viewed January 15, 2008).
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Subculture $x Economic aspects. $3 658168
650 0 $a Ethnicity $x Economic aspects. $3 658167
650 0 $a Cultural awareness $x Economic aspects. $3 658166
650 0 $a Marketing $x Social aspects. $3 586461
650 0 $a Market segmentation. $3 573343
650 0 $a Consumer behavior. $3 560272
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Rao, C. P. $3 584908
710 2 $a MyiLibrary. $3 554718
830 0 $a New perspectives in marketing series. $3 658169
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=109717

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