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Contemporary marketing and consumer behaviour in sustainable tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Contemporary marketing and consumer behaviour in sustainable tourism // edited by Maria Palazzo and Pantea Foroudi.
其他作者:	Palazzo, Maria,
出版者:	Abingdon, Oxon ;Routledge, : 2024.,
面頁冊數:	xix, 228 p. :ill., maps ; : 24 cm.;
標題:	Advertising - Tourism. -
ISBN:	9781032483511 (cloth) :

Contemporary marketing and consumer behaviour in sustainable tourism /
Contemporary marketing and consumer behaviour in sustainable tourism /edited by Maria Palazzo and Pantea Foroudi. - Abingdon, Oxon ;Routledge,2024. - xix, 228 p. :ill., maps ;24 cm. - Routledge critical studies in tourism, business and management. - Routledge critical studies in tourism, business and management..

Includes bibliographical references and index.

"This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally"--

ISBN: 9781032483511 (cloth) :NT5728

LCCN: 2023047534Subjects--Topical Terms:

639149
Advertising
--Tourism.

LC Class. No.: HF6161.T63 / C66 2024

Dewey Class. No.: 658.8/27

Contemporary marketing and consumer behaviour in sustainable tourism /
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003 OCoLC
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008 240902s2024 enkab b 001 0 eng
010 $a 2023047534
020 $a 9781032483511 (cloth) : $c NT5728
020 $a 1032483512 (cloth)
020 $a 9781032483535 (pbk.)
020 $a 1032483539 (pbk.)
020 $z 9781003388593 (ebook)
035 $a (OCoLC)1401051921
035 $a on1401051921
040 $a DLC $b eng $c NFU $d OCLCO
041 0 # $a eng
042 $a pcc
050 0 0 $a HF6161.T63 $b C66 2024
082 0 0 $a 658.8/27 $2 23
245 0 0 $a Contemporary marketing and consumer behaviour in sustainable tourism / $c edited by Maria Palazzo and Pantea Foroudi.
260 # $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2024.
300 $a xix, 228 p. : $b ill., maps ; $c 24 cm.
490 1 $a Routledge critical studies in tourism, business and management
504 $a Includes bibliographical references and index.
520 # $a "This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally"-- $c Provided by publisher.
650 # 0 $a Advertising $x Tourism. $3 639149
650 # 0 $a Sustainable tourism $x Marketing. $3 1437988
650 # 0 $a Green marketing. $3 643664
650 # 0 $a Marketing $x Social aspects. $3 586461
700 1 # $a Palazzo, Maria, $e editor. $3 1437987
700 1 # $a Foroudi, Pantea, $d 1974- $3 1365079
830 0 $a Routledge critical studies in tourism, business and management. $3 1057680