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The silver market phenomenon = marke...
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SpringerLink (Online service)
The silver market phenomenon = marketing and innovation in the aging society /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The silver market phenomenon/ edited by Florian Kohlbacher, Cornelius Herstatt.
Reminder of title:
marketing and innovation in the aging society /
other author:
Kohlbacher, Florian.
Published:
Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2011.,
Description:
xxxiv, 460 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Marketing - Social aspects. -
Online resource:
http://dx.doi.org/10.1007/978-3-642-14338-0
ISBN:
9783642143380 (electronic bk.)
The silver market phenomenon = marketing and innovation in the aging society /
The silver market phenomenon
marketing and innovation in the aging society /[electronic resource] :edited by Florian Kohlbacher, Cornelius Herstatt. - 2nd ed. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2011. - xxxiv, 460 p. :ill. (some col.), digital ;24 cm.
ISBN: 9783642143380 (electronic bk.)Subjects--Topical Terms:
586461
Marketing
--Social aspects.
LC Class. No.: HF5414 / .S55 2011
Dewey Class. No.: 658.800846
The silver market phenomenon = marketing and innovation in the aging society /
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marketing and innovation in the aging society /
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edited by Florian Kohlbacher, Cornelius Herstatt.
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Business and Economics (Springer-11643)
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