Kohlbacher, Florian.
Overview
| Works: | 2 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Advertising in the Aging Society = Understanding Representations, Practitioners, and Consumers in Japan /
by:
Kohlbacher, Florian.; SpringerLink (Online service); Prieler, Michael.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
The silver market phenomenon = business opportunities in an era of demographic change /
by:
Kohlbacher, Florian.; SpringerLink (Online service); Herstatt, Cornelius.
(Language materials, printed)
The silver market phenomenon = marketing and innovation in the aging society /
by:
SpringerLink (Online service); Kohlbacher, Florian.; Herstatt, Cornelius.
(Language materials, printed)
Subjects
Market research.
Business Strategy/Leadership.
International Economics.
International Business.
Labor Economics.
Population Economics.
Population aging
International business enterprises.
Management/Business for Professionals.
Older consumers
Economics/Management Science.
Market Research/Competitive Intelligence.
Marketing.
Procurement.
Marketing
Industrial procurement.
Leadership.
International economics.
Demography.