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Marketing in context : = setting the...

Hackley, Christopher E.,

Marketing in context : = setting the scene /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing in context :/ Chris Hackley.
Reminder of title:	setting the scene /
Author:	Hackley, Christopher E.,
Description:	1 online resource.
Subject:	Consumer behavior. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137297112
ISBN:	1137297115 (electronic bk.)

Marketing in context : = setting the scene /
Hackley, Christopher E.,

Marketing in context :setting the scene /Chris Hackley. - 1 online resource.

Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.

Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

ISBN: 1137297115 (electronic bk.)

Source: 650785Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

560272
Consumer behavior.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Marketing in context : = setting the scene /
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020 $a 9781137297112 (electronic bk.)
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037 $a 650785 $b Palgrave Macmillan $n http://www.palgraveconnect.com
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100 1 $a Hackley, Christopher E., $e author. $3 1005578
245 1 0 $a Marketing in context : $b setting the scene / $c Chris Hackley.
264 1 $a [Basingstoke] : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
505 0 $a Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
520 $a Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.
588 $a Description based on publisher supplied information.
650 0 $a Consumer behavior. $3 560272
650 0 $a Marketing $x Social aspects. $3 586461
650 7 $a BUSINESS & ECONOMICS / Industrial Management $2 bisacsh $3 860693
650 7 $a BUSINESS & ECONOMICS / Management Science $2 bisacsh $3 860214
650 7 $a BUSINESS & ECONOMICS / Management $2 bisacsh $3 860388
650 7 $a BUSINESS & ECONOMICS / Organizational Behavior $2 bisacsh $3 834421
650 7 $a Business and Management $2 eflch $3 940825
650 7 $a Business communication & presentation $2 bicssc $3 940824
650 7 $a Business strategy $2 bicssc $3 1005250
650 7 $a Sales & marketing $2 bicssc $3 940823
655 4 $a Electronic books. $2 local $3 554714
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137297112

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