Consumer behavior.
概要
| 作品: | 216 作品在 75 項出版品 75 種語言 | |
|---|---|---|
書目資訊
Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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Handbook of research on digital media and advertising = user generated content consumption /
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Networked consumers = dynamics of interactive consumers in structured environments /
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Approximating prudence = Aristotelian practical wisdom and economic models of choice /
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International consumer behavior in the 21st Century = impact on marketing strategy development /
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Third party product reviews and consumer behaviour = a dichotomous measuring via Rasch, paired comparison and graphical chain models /
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Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman /
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The effects of cause-related marketing on customers' attitudes and buying behavior
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Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /
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Reflexivity in economics = an experimental examination on the self-referentiality of economic theories /
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國小高年級學童人格特質、金錢態度與消費行為之研究 = = The Study on Personality Traits, Money Attitude, and Consumer Behavior of the 5th and 6th Grade Elementary Students /
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Organizations and social networking = utilizing social media to engage consumers /
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Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
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Citizen-consumers and evolution = reducing environmental harm through our social motivation /
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Tribal marketing, tribal branding = brand co-creation and the future of marketing /
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Managing social media and consumerism : = the grapevine effect in competitive markets /
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Online consumer behavior : = theory and research in social media, advertising, and e-tail /
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Handbook of research on consumerism in business and marketing : = concepts and practices /
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The power of customer misbehavior : = drive growth and innovation by learning from your customers /
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Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
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The brand strategist's guide to desire : = how to give consumers what they actually want /
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Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
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Product innovation toolbox = a field guide to consumer understanding and research /
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Staying the consumption course = exploring the individual lock-in process in service relationships /
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Handbook of research on promotional strategies and consumer influence in the service sector
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Online consumer behavior = theory and research in social media, advertising, and e-tail /
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Perspectives on consumer choice = from behavior to action, from action to agency /
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Encouraging participative consumerism through evolutionary digital marketing = emerging research and opportunity /
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Transforming organizations for the subscription economy : = starting from scratch /
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Assortment and merchandising strategy = building a retail plan to improve shopper experience /
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Consumer engineering, 1920s-1970s = marketing between expert planning and consumer responsiveness /
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Toward a better understanding of rule-breaking market behavior = insights from performance breakthroughs in sports /
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Predicting trends and building strategies for consumer engagement in retail environments
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Handbook of research on retailing techniques for optimal consumer engagement and experiences
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Context and cognition in consumer psychology = how perception and emotion guide action /
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Domesticity on Display = Romanian Middle-Class Material Culture from Late Socialism to Today /
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The Post-Pandemic Business Playbook = Customer-Centric Solutions to Help Your Firm Grow /
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Methods in consumer research.. Volume 2,. Alternative approaches and special applications
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Nature and Dynamics of Social Influence = Interpersonal and Organizational Contexts /
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Social Media Monetization = Platforms, Strategic Models and Critical Success Factors /
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Gelegenheitsfenster für nachhaltigen Konsum = Lebenslauf, Biographien und Konsumkorridore /
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Marketing to the Aging Population = Strategies and Tools for Companies in Various Industries /
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Consumption and Vietnam’s New Middle Classes = Societal Transformations and Everyday Life /
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Artificial Neural Networks and Structural Equation Modeling = Marketing and Consumer Research Applications /
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Warum kaufen Kunden, was sie kaufen = So entsteht Shopper Motivation – Erkenntnisse der Neurowissenschaft für Marketing und Handel /
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International Comparison of Pension Systems = An Investigation from Consumers’ Viewpoint /
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Konsumentenverhalten im digitalen Kontext = Wie Empfehlungen auf die Einstellungen der Konsumenten im Marketing wirken /
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Der moderne Kunde – das PHANTOM = Kunden auf der Flucht: Wie der Vertrieb auf ein radikal neues Kaufverhalten reagieren muss /
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Celebrating the Past and Future of Marketing and Discovery with Social Impact = 2021 AMS Virtual Annual Conference and World Marketing Congress /
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Reengineering Corporate Communication = A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates /
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Markentools I: Brand Canvas = Marken holistisch verstehen und managen mit dem B*canvas 2.0 /
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Environmental Sustainability in Emerging Markets = Consumer, Organisation and Policy Perspectives /
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Quick Guide Multisensorisches Marketing = Wie Sie mit allen Sinnen Ihre Marke stärken /
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Causes and Symptoms of Socio-Cultural Polarization = Role of Information and Communication Technologies /
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Omni-personal Luxury = How to Transform your Luxury Business for the Digital Age /
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Consumption, Production, and Entrepreneurship in the Time of Coronavirus = A Business Perspective of the Pandemic /
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Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo /
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Leading Edge Technologies in Fashion Innovation = Product Design and Development Process from Materials to the End Products to Consumers /
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Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies /
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Quick Guide Onlinefragebogen = Wie Sie Ihre Zielgruppe professionell im Web befragen /
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Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses /
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Social media addiction in Generation Z consumers = implications for business and marketing /
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Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future /
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Analysing web traffic = a case study on artificial and genuine advertisement-related behaviour /
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Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds /
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Cultural and social influences on consumer behavior = uncertainty avoidance, rituals, and external threats /
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Rethinking the sales cycle = how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage /
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Sensory marketing in retail = an introduction to the multisensory nature of retail stores /
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