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Consumer adoption and usage of broadband

Dwivedi, Yogesh Kumar.

Consumer adoption and usage of broadband

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer adoption and usage of broadband/ Yogesh Kumar Dwivedi.
作者:	Dwivedi, Yogesh Kumar.
出版者:	Hershey, PA :IRM Press, : c2008.,
面頁冊數:	xix, 309 p. :ill. :
標題:	Motivation research (Marketing) -
電子資源:	Click to View

Consumer adoption and usage of broadband
Dwivedi, Yogesh Kumar.

Consumer adoption and usage of broadband[electronic resource] /Yogesh Kumar Dwivedi. - Hershey, PA :IRM Press,c2008. - xix, 309 p. :ill.

Includes bibliographical references and index.

"Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA745630bnb

UkSubjects--Topical Terms:

975345
Motivation research (Marketing)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: TK5103.4 / .D95 2008

Dewey Class. No.: 384

Consumer adoption and usage of broadband
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260 $a Hershey, PA : $b IRM Press, $c c2008.
300 $a xix, 309 p. : $b ill.
504 $a Includes bibliographical references and index.
520 $a "Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Motivation research (Marketing) $3 975345
650 0 $a Telecommunication systems $x Government policy. $3 566702
650 0 $a Consumers' preferences. $3 560273
650 0 $a Consumer behavior. $3 560272
650 0 $a Broadband communication systems. $3 562741
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